E ditor’s Letter
During the last few months, we witnessed the launch of several collections. Each collection reflects a brand’s distinct values, and added to them are the distilled hues, crafted patterns and, of course, they are not without souls of their own. If a writer has his magnum opus executed in lengthy solitude, then what a painter delivers is his executed work created with mastered strokes. In the context of such artistic execution, what we often see as the launch of fashion collection represents the same combination of all the hard-earned and distilled elements. Observing each collection through such a lens is essential as it only elevates the benchmark with which we judge them.
Upon closer scrutiny, one can draw several conclusions, and it apparently also exposes one to who is imitating what; what is influenced by whom; why someone replicated another’s; and how a few have remained truly ingenious and have unfailingly set the bar higher. These are the reminders that though, with capital, anyone can launch a brand and it’s often the case of how to ensure its survival and relevance. The former is not so challenging, given the fact that short-term profitability is not so challenging as an effort, not even the latter, though comparatively a harder task as long as visibility and trends are taken care of.
However, what is seldom reckoned or maintained is the artistic side to it; being able to deliver artistic hues, intricate patterns, sophisticated comfort and rational functionality in all sense. It goes without saying that some of the so-called products which have, for long, remained relevant continue to inspire others turned out to be the ones which have defied conventions.
In the backdrop of loud and constant debates over how Indian brands should establish themselves in bigger markets, an observation like this and understanding its essence become more relevant. It’s easy to give people what they want, but it poses a greater challenge when one begins to think of what could excite others or, for that matter, how something meaningful could be brought about. This, of course, comes with respect which anyone deserves or something more than that, and such a name, which embodies all the essential elements, shouldn’t find it hard to make its presence felt anywhere.