E di­tor’s Let­ter

Shoes & Accessories - - Content - AMITABH TANEJA Ed­i­tor-in-chief

Dur­ing the last few months, we wit­nessed the launch of sev­eral col­lec­tions. Each col­lec­tion re­flects a brand’s dis­tinct val­ues, and added to them are the dis­tilled hues, crafted pat­terns and, of course, they are not with­out souls of their own. If a writer has his mag­num opus ex­e­cuted in lengthy soli­tude, then what a painter de­liv­ers is his ex­e­cuted work cre­ated with mas­tered strokes. In the con­text of such artis­tic ex­e­cu­tion, what we of­ten see as the launch of fash­ion col­lec­tion rep­re­sents the same com­bi­na­tion of all the hard-earned and dis­tilled el­e­ments. Ob­serv­ing each col­lec­tion through such a lens is es­sen­tial as it only el­e­vates the bench­mark with which we judge them.

Upon closer scru­tiny, one can draw sev­eral con­clu­sions, and it ap­par­ently also ex­poses one to who is im­i­tat­ing what; what is in­flu­enced by whom; why some­one repli­cated an­other’s; and how a few have re­mained truly in­ge­nious and have un­fail­ingly set the bar higher. These are the re­minders that though, with cap­i­tal, any­one can launch a brand and it’s of­ten the case of how to en­sure its sur­vival and rel­e­vance. The for­mer is not so chal­leng­ing, given the fact that short-term prof­itabil­ity is not so chal­leng­ing as an ef­fort, not even the lat­ter, though com­par­a­tively a harder task as long as vis­i­bil­ity and trends are taken care of.

How­ever, what is sel­dom reck­oned or main­tained is the artis­tic side to it; be­ing able to de­liver artis­tic hues, in­tri­cate pat­terns, so­phis­ti­cated com­fort and ra­tio­nal func­tion­al­ity in all sense. It goes with­out say­ing that some of the so-called prod­ucts which have, for long, re­mained rel­e­vant con­tinue to in­spire oth­ers turned out to be the ones which have de­fied con­ven­tions.

In the back­drop of loud and con­stant de­bates over how In­dian brands should es­tab­lish them­selves in big­ger mar­kets, an ob­ser­va­tion like this and un­der­stand­ing its essence be­come more rel­e­vant. It’s easy to give peo­ple what they want, but it poses a greater chal­lenge when one be­gins to think of what could ex­cite oth­ers or, for that mat­ter, how some­thing mean­ing­ful could be brought about. This, of course, comes with re­spect which any­one de­serves or some­thing more than that, and such a name, which em­bod­ies all the es­sen­tial el­e­ments, shouldn’t find it hard to make its pres­ence felt any­where.

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