Brand of Peace and Love

Shoes & Accessories - - Content -

The heritage of Love Moschino goes back as far as 32 years! Love Moschino, the dif­fu­sion line of Moschino Couture was launched in 1986. It of­fers a range of quirky and play­ful clothes and ac­ces­sories. What sets it apart is that its prod­ucts look ex­cel­lent in fash­ion editorials as well as in real­ity which make them very cov­eted. In In­dia, the brand has been launched by Sa­mar Life­style Pvt Ltd. Its COO, Mouli

Venkatara­man, in­formed S&A, “The tar­get au­di­ence is wide spread in terms of to­pog­ra­phy. An up­wardly mo­bile woman, fash­ion con­scious and wants to look good and young fits the bill. How­ever, core tar­get would be 22-32 years, in­de­pen­dent woman, well-trav­elled, bold and wants to make a fash­ion state­ment.”

Heritage of Love Moschino

The heritage of the brand goes back as far as 32 years! Love Moschino, the dif­fu­sion line of Moschino Couture was launched in 1986 and was ini­tially known as Moschino Jeans. How­ever, in 2008, the name was changed to Love Moschino. The first re­tail for­mat of the store was launched in 2014 in Mi­lan.

Launch­ing Love Moschino in Mum­bai

In­dia as a mar­ket is very re­cep­tive to ac­ces­sories and footwear cat­e­gories. How­ever, there have been a dearth of brands which are po­si­tioned to bridge the lux­ury space in the coun­try. There are ei­ther high street of­fer­ings or there are high fash­ion. There were only a hand­ful of brands in the mid­dle price bracket. All these brands of­fer a ma­ture prod­uct in terms of de­sign and style quo­tient to a seem­ingly large and ever grow­ing youth pop­u­la­tion in In­dia. We saw this as an op­por­tu­nity as Love Moschino of­fers very fresh and young de­signs which of­fers quirk­i­ness cou­pled with func­tion­al­ity with­out putting you in a box. With the lux­ury bag and ap­parel mar­ket grow­ing in the coun­try, it seemed like the right thing to do.

Prod­uct port­fo­lio & unique­ness

Love Moschino of­fers a range of quirky and play­ful clothes and ac­ces­sories. We also of­fer clas­sic shapes and sil­hou­ettes, and re­tail some of the trendi­est mer­chan­dise in In­dia. Quilted waist bags with the iconic LOVE MOSCHINO logo on them, chic bucket bags, camo print back­packs. What sets us apart is that our prod­ucts look ex­cel­lent in fash­ion editorials as well as in real­ity which make them very cov­eted. The brand also of­fers a mes­sage of love and peace to the com­mu­nity through their line of iconic Moschino prints.

Re­tail and prod­uct strat­egy

We have re­cently opened our first store in Mum­bai in Pal­la­dium mall. We ex­pect to be present in Delhi-ncr soon.

Tar­get au­di­ence

The tar­get au­di­ence is wide spread in terms of to­pog­ra­phy. An up­wardly mo­bile woman, fash­ion con­scious and wants to look good and young fits the bill. How­ever, our core tar­get would be 22-32 years, in­de­pen­dent woman, well-trav­elled, bold and wants to make a fash­ion state­ment. With ac­ces­si­ble price points, the spread is wide across all ma­jor met­ros.

Trend Love Moschino can bring about

The pre­mium seg­ment is in­deed a small mar­ket. But brands like LOVE MOSCHINO which are “bridge to lux­ury” have a huge scope be­cause they of­fer lux­ury and fash­ion at more ac­ces­si­ble price points, thus bridg­ing the gap be­tween high street fash­ion and lux­ury brands

In 5 years

We are very ex­cited about the brand as the of­fer­ing is young and fresh with ac­ces­si­ble price points. Thus, scal­a­bil­ity is not a chal­lenge to that ex­tent as is with lux­ury brands. We would surely like to take the brands to all the key lux­ury re­tail des­ti­na­tions in met­ros, de­pend­ing on the qual­ity of up­com­ing malls that could give the per­fect shop­ping ex­pe­ri­ence and cor­rect brand fit­ment for bridge to lux­ury port­fo­lio.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.