Ree­bok launches videos with Kan­gana Ra­naut

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Un­lock­ing true hu­man po­ten­tial through the power of fit­ness, Ree­bok In­dia has re­leased a se­ries of videos show­cas­ing brand am­bas­sador Kan­gana Ra­naut. Known for don­ning off-beat roles and re­defin­ing con­ven­tions, the ac­tor is seen flip­ping tires, do­ing hand­stand pushups, box jumps, kickboxing and is even seen do­ing mon­key bar ex­er­cises on a scaf­fold­ing. Kan­gana, through her rig­or­ous rou­tine chal­lenges the norm, de­fies the odds and punches the pres­sure to Be More Hu­man.

About the videos, Sil­via Tal­lon, Se­nior Mar­ket­ing Di­rec­tor, Ree­bok In­dia, said, “At Ree­bok, we en­deav­our to achieve great­ness by un­lock­ing the power of fit­ness and our brand am­bas­sador Kan­gana Ra­naut echoes that be­lief strongly. Kan­gana’s as­so­ci­a­tion helps us strengthen our com­mit­ment to build­ing a ’women first’ brand and is a step for­ward in ac­com­plish­ing the lead­er­ship po­si­tion in the In­dian fit­ness mar­ket. Kan­gana aptly de­picts the im­por­tance of fit­ness in de­fy­ing the odds and ris­ing above the chal­lenges through her rig­or­ous work­out, her fit­ness lev­els are in­spir­ing and that is clearly vis­i­ble through these videos.”

Shar­ing her ex­pe­ri­ence, Kan­gana said, “Fit­ness shouldn’t be a task but way of life and to live this life­style, all you have to do is step out a lit­tle more and be ac­tive. Mix it up and try out dif­fer­ent forms of fit­ness, You don’t need any spe­cific equip­ment or any arena, just look around, “Our gym is ev­ery­where”.

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