Myn­tra launches Span­ish fash­ion brand Niza

Shoes & Accessories - - The Month That Was | Updates I India -

Myn­tra has an­nounced the ex­clu­sive launch of Span­ish fash­ion brand Niza.

The launch of Niza marks Myn­tra’s ex­pan­sion of its in­ter­na­tional fash­ion brand port­fo­lio. In In­dia, Niza of­fers clas­sic western wear ap­parel.

Niza is a women’s fash­ion Brand from Spain with more than 20 years of ex­pe­ri­ence. Niza’s sig­na­ture con­veys a unique per­son­al­ity with unique em­broi­dery and ap­pliqués in qual­ity fab­rics and fi­bres, cre­at­ing brightly coloured gar­ments for a so­phis­ti­cated and dis­cern­ing woman of to­day.

Over the past 20 years, Niza has de­vel­oped a dif­fer­en­ti­ated fash­ion for a woman seek­ing trend and ex­clu­siv­ity. The ef­fort, ded­i­ca­tion and suc­cess of the gar­ments, has led to growth that has re­sulted in more than 35 sin­gle-brand out­lets and more than 500 multi­brand out­lets world­wide.

Speak­ing on the ex­pan­sion of Myn­tra’s port­fo­lio and their as­so­ci­a­tion with Niza, Ananya Tri­pathi, Head – Cat­e­gory and Chief Strat­egy Of­fi­cer, Myn­tra said, “Myn­tra is the most pop­u­lar choice for fash­ion shopping among the Ur­ban Trail­blazer seg­ment in In­dia. We are very ex­cited to have an ex­clu­sive as­so­ci­a­tion with “Niza” for re­tail­ing its prod­ucts on Myn­tra. We be­lieve it of­fers our shop­pers a re­fresh­ing new take on pre­mium fash­ion through its prod­uct and de­sign sen­si­bil­ity. “Niza” with its orig­i­nal and so­phis­ti­cated col­lec­tion are sure to make it to the pre­mium women shop­per’s wardrobe.”

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