Myntra launches Spanish fashion brand Niza
Myntra has announced the exclusive launch of Spanish fashion brand Niza.
The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza offers classic western wear apparel.
Niza is a women’s fashion Brand from Spain with more than 20 years of experience. Niza’s signature conveys a unique personality with unique embroidery and appliqués in quality fabrics and fibres, creating brightly coloured garments for a sophisticated and discerning woman of today.
Over the past 20 years, Niza has developed a differentiated fashion for a woman seeking trend and exclusivity. The effort, dedication and success of the garments, has led to growth that has resulted in more than 35 single-brand outlets and more than 500 multibrand outlets worldwide.
Speaking on the expansion of Myntra’s portfolio and their association with Niza, Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra said, “Myntra is the most popular choice for fashion shopping among the Urban Trailblazer segment in India. We are very excited to have an exclusive association with “Niza” for retailing its products on Myntra. We believe it offers our shoppers a refreshing new take on premium fashion through its product and design sensibility. “Niza” with its original and sophisticated collection are sure to make it to the premium women shopper’s wardrobe.”