Zayn Ma­lik Con­firmed as Con­verse’s New­est Face of the One Star Sneaker

Shoes & Accessories - - The Month That Was | Updates I International -

Zayn Ma­lik is the lat­est A-lis­ter to join Con­verse’s all-star fam­ily. The Bri­tish singer ap­peared in a cam­paign launched by the sneaker brand, which he teased through an Instagram photo ap­pro­pri­ately cap­tioned with the star sym­bol.

Con­firm­ing the news, the brand shared an im­age of Ma­lik along with the cap­tion, “Give them some­thing they don’t know how to rate,” as well as the hash­tag #Rate­don­es­tar. The global so­cial launch be­gins to­day with an out-of-home roll­out start­ing next month.

Ma­lik has long been a friend of the brand, em­body­ing its style with his in­di­vid­u­al­ity and ef­fort­lessly cool sar­to­rial choices. He’s been known to draw on his own pair of high-top sneak­ers and even sang about a “Venus in Con­verse” in the 2016 sin­gle “Cruel.” (The Venus in ques­tion was girl­friend Gigi Ha­did, who has been spot­ted in the Chuck Tay­lor All Star kicks on sev­eral oc­ca­sions.)

A prod­uct of the ’90s skate cul­ture, Con­verse’s One Star sneaker fea­tures a suede up­per and bold color pal­ette. Rap star Tyler the Creator and cool-girl brand Mademe have also re­leased their own spins on the orig­i­nal shoe’s iconic style.

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