Strat­egy to in­crease foot­print

Shoes & Accessories - - Brand Focus | Joe Shu -

We have a re­tail out­let at The DLF Prom­e­nade Mall in Vas­ant Kunj, New Delhi cur­rently which is one of the pre­mium life­style des­ti­na­tions. We will be com­ing up with many more stores and ex­pand to other mar­kets as we go fur­ther. The me­trop­o­lis of Delhi is the first ter­ri­tory for the brand. There are many pre­mium malls with the ap­pro­pri­ate tar­get au­di­ences. That is the ini­tial ter­ri­tory for the brand to cap­ture and sub­se­quently the rest of In­dia start­ing with the other ma­jor

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