Puma Adds Soccer Star Romelu Lukaku to Its Am­bas­sador Ros­ter

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Puma has been busy build­ing its ros­ter of brand am­bas­sadors, adding four first-round NBA draft picks, in­clud­ing No. 1 over­all se­lec­tion Dean­dre Ay­ton. Its lat­est sign­ing is from the world of soccer. The brand has an­nounced it signed 25-year-old stand­out Romelu Lukaku to a long-term part­ner­ship.

“Romelu is not only a hugely rel­e­vant, elite player due to his out­stand­ing goal-scor­ing record. We be­lieve he is also a role model for a new gen­er­a­tion of foot­ball en­thu­si­asts, and an emerg­ing icon who has his fin­ger on the pulse of fash­ion and mu­sic,” Adam Pet­rick, Puma global di­rec­tor of brand and mar­ket­ing, said in a state­ment.”we are ex­cited to part­ner with him on a wide range of projects across the Puma brand.”

The brand con­firmed that Lukaku has been wear­ing, and will con­tinue to wear, the new Puma One soccer boots dur­ing games. He has been wear­ing the model through­out the World Cup for the Bel­gian na­tional team.

“Choos­ing on an ex­clu­sive sports­wear brand to work with is an im­por­tant de­ci­sion, not just for the boots on the pitch but for my goals and de­sires off of it,” Lukaku said in a state­ment. “I look for­ward to hus­tling with the big cat in the fu­ture.”

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