Re­tail Up­dates / Onit­suka tiger

Shoes & Accessories - - Contents -

Onit­suka Tiger an­nounced the of­fi­cial launch of their third store in In­dia at the pre­mium re­tail and life­style hub, Select City Walk, New Delhi. This store is close on the heels to the brand’s sec­ond store at Chandi­garh’s Elante mall and the first one at Mumbai’s Pal­la­dium mall.

In-lieu of the brand’s strong Ja­panese con­nect, the open­ing of the store be­gan with the tra­di­tional sake break­ing cer­e­mony by Onit­suka Tiger loy­al­ist and Bol­ly­wood ac­tion star Tiger Shroff along with Ra­jat Khu­rana, Man­ag­ing Di­rec­tor, ASICS In­dia Pvt Ltd.

Speak­ing at the launch, Ra­jat says, “To­day marks a spe­cial day for us as we launch our 3rd ex­clu­sive out­let of Onit­suka Tiger in In­dia. Our one of a kind mod­ern de­signs and stripes have achieved cult sta­tus world over and has a great con­nect with fash­ion in­flu­encers too. With the launch of our flag­ship store, we are hope­ful to re­tain and at­tract many more brand loy­al­ists and be able to cater to their fash­ion sen­si­bil­i­ties.”

Onit­suka Tiger’s new­est mono-brand store in the coun­try is con­ve­niently sit­u­ated at the pop­u­lar and bustling Select City Walk mall, one of the first pre­mium and largest shopping cen­ters in New Delhi.

With a re­tail space of 90 square me­ters, the new store store’s grand open­ing was hosted by ASICS In­dia and will stock the brand’s sig­na­ture col­lec­tions of shoes such as MEX­ICO 66 SD and TSUNAHIKI amongst oth­ers and ap­parel for both men and women.

The cen­ter pride at the Onit­suka Tiger, New Delhi store is the NIP­PON MADE se­ries, an epit­ome of Ja­panese crafts­man­ship. The global cam­paign of Onit­suka Tiger’s AW’18 col­lec­tion kicked off with the de­but of TSUNAHIKI. The TSUNAHIKI––HAS been born of Onit­suka Tiger’s long his­tory and abun­dant, unique archive of styles.

Tiger says, “I’m ex­cited to be here in Delhi to launch Onit­suka Tiger’s flag­ship store. Onit­suka Tiger is a brand that I have long ad­mired, for its time­less aes­thet­ics and phi­los­o­phy - sport has the power to trans­form lives. Be it sports or dance, sneak­ers are some­thing I al­ways opt for to com­plete my look. Onit­suka Tiger shoes are all about unique de­sign and style with com­fort. My per­sonal favourite are the clas­sic Mex­ico 66.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.