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Customer loyalty is below disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. ▶ ▶ Indian customers return much of the
merchandise they purchase online. ▶ ▶ Logistics is a problem in thousands of Indian towns. Given the large size of the country, there are thousands of towns that are not easily accessible. ▶ ▶ Overfunded competitors are driving up cost of customer acquisition. Some investors are willing to spend irrationally high amounts of money to acquire market share today. Naturally the Indian consumer is spoiled for choice.