Feel Your Beat

Shoes & Accessories - - Eyewear Trend | Ray-Ban -

Ray-ban Stu­dios is a cre­ative think tank that cel­e­brates self-ex­pres­sion as a dis­play of in­di­vid­u­al­ity. It’s a hub where artists can share their life sto­ries and tell us how they stay loyal to their gen­uine, in­ner self while nur­tur­ing what their heart beats for in a world that so of­ten pushes us to for­get who we are, to con­form.

Founded in 1937, Ray-ban has a deep-rooted con­nec­tion to mu­sic. Bob Dy­lan was rarely seen with­out his Ray-ban Way­far­ers in the six­ties, Ray Charles was a dyed in the wool Ray-ban fan, and the brand’s mu­si­cal legacy was af­firmed by the Ray-ban Way­far­ertot­ing Blues Broth­ers in the early 80s. Now for, 2018, Ray-ban in­tro­duces a new con­cept firmly rooted in its mu­si­cal foun­da­tions: Ray Ban Stu­dios.

Ray-ban Stu­dios is a cre­ative think tank that cel­e­brates self-ex­pres­sion as a dis­play of in­di­vid­u­al­ity. It’s a hub where artists can share their life sto­ries and tell us how they stay loyal to their gen­uine, in­ner self while nur­tur­ing what their heart beats for in a world that so of­ten pushes us to for­get who we are, to con­form.

The Bronx-raised DJS The Martinez Broth­ers are the first artists cho­sen to launch Ray-ban Stu­dios, with a lim­ited edi­tion cap­sule col­lec­tion of 500 pieces which were launched on June 1st, 2018. The styles are avail­able on Ray-ban.com and in se­lected Ray-ban stores. The 2018 Cam­paign: Feel Your Beat Ray-ban Stu­dios has launched its first cam­paign, Feel your Beat, which re­volves around the brand’s most iconic art form: mu­sic.

Echo­ing the brand’s core val­ues, the cam­paign high­lights the im­por­tance of be­ing true to your heart and au­then­tic when ex­press­ing your­self.

The print and video por­tions of the Feel Your Beat cam­paign fo­cus not on the stage per­sonas of the artists, rather the hu­mans be­hind the act. The aim of the cam­paign is to get up close and per­sonal with the cre­ative process and to gain a bet­ter un­der­stand­ing of the artists: where they come from and what the mu­sic they cre­ate means to them. Feel Your Beat first fo­cuses on The Martinez Broth­ers and their unique ap­proach to what they do. The Col­lab­o­ra­tion: The Martinez Broth­ers The Martinez Broth­ers orig­i­nally hale from Puerto Rico but they were born and raised in the Bronx. Steve and Chris were big fix­tures on the New York dance scene in the late nineties, where their en­er­getic mix of house, hip-hop and techno quickly gained them ma­jor slots at some of the city’s coolest mu­sic venues in­clud­ing the Boiler Room and the Brook­lyn Mi­rage. The pair own their own record la­bel, Cut­tin’ Headz, and in 2011 they ven­tured to Ibiza to take up a res­i­dency at su­per club DC-10. They’ve held ir­reg­u­lar res­i­dences on the is­land ever since.

“...March­ing to the sound of our own drum” says Steve Martinez, “Find­ing out own beat, OUR own rhythm. It’s ev­ery­thing!”

For the first Ray Ban Stu­dios col­lab­o­ra­tion the Martinez broth­ers have rein­ter­preted the clas­sic Ray-ban Way­farer in a new and suit­ably dy­namic way.

Ex­press­ing his play­ful, vibey char­ac­ter, Chris pairs a strik­ing seethrough pink front with rich tur­tle tem­ples and state­ment lenses that come back to life from the 70s: the orig­i­nal pink Ray-ban Leg­end lens is here to play. Giv­ing the style cus­tom sta­tus, the Martinez Broth­ers’ Cut­ting Headz sig­ni­fier fea­tures on the in­side of one tem­ple tip, with the Ray-ban Stu­dios logo on the other.

The Fes­ti­vals

Ray-ban Stu­dios will part­ner with two of the most im­por­tant fes­ti­vals in Europe: All Point East in Lon­don and Pri­mav­era Sound in Barcelona.

Fes­ti­vals are the per­fect op­por­tu­nity to ex­plore and ex­press the con­cept be­hind Ray-ban Stu­dios: thou­sands of peo­ple united by their in­di­vid­u­al­is­tic pas­sion for the life-giv­ing beat of the same thing: mu­sic.

In ad­di­tion to The Martinez Broth­ers De­sign cap­sule, there is also an ex­clu­sive fes­ti­val edi­tion, which will be on sale at the All Points East and Pri­mav­era Sound fes­ti­val.

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