Lokesh Mishra to Head Aldo Business in India
Aldo Group International (AGI) and Major Brands has appointed Lokesh Mishra as the Business Head of its India business for ‘ALDO’ and ‘Call it Spring’ Brands. With the company’s aim of penetrating the Indian market aggresively, Mishra highlights how his priorities would be broadened. “My job would be to go out into the world, meet the customers, work on the integration of our acquisitions, and so on,” the maverick informs S&A. “The footwear market in India has a lot of unexploited prospective and can help us further reinforce our business with Major Brands. Moving forward, our drive is to develop a matchless business which is based on our customer understanding, deep-rooted values and international trends. I certainly believe that we would be the frontrunners in the shoes and accessories domain in the next few years by contributing both in terms of number of pairs sold and in value.”
He adds, “I am very excited to join ALDO Group in India as its business head and look forward to working with the global teams to further enrich the consumer experience online and offline. I have always admired the innovation and impact Aldo products have on people’s lives and hope I will contribute to the company’s continued success and leadership taking the top position amongst competition.” ALDO Group International was formed in 1972, today it has presence across more than 200 countries with more than 3000 stores.
Prior to joining the group, Mishra was spearheading BIBA and has over 18 years of varied experiences in devising business plans, retail strategy, profit center operations, sales leadership, marketing comuunications, planning and forecasting. He has worked at top level management at Bata , Woodland , Metro and M& B Footwear and was instrumental in successfully launching Clarks brand in India. He is one of the most celebrated alumini of Footwear Design and Development Institute (FDDI) and has won various international awards and accolades as well in his tenure working at various organisations. Major Brands is a leading retail company occupying a retail space of over 1,70,000 sqft in existing malls and a premier partner for international brands such as Aldo, Aldo Accessories, Call it Spring , Promod, Charles & Keith, Inglot, La Senza, Bath and Body works, BHPC and New Balance.