VAN HEUSEN, Ban­ga­lore

Shoes & Accessories - - Retail Updates -

Van Heusen, fash­ion brand from Aditya Birla Fash­ion and Re­tail Lim­ited, un­veils its flag­ship stores in Bri­gade Road and HSR Lay­out, Ban­ga­lore. With the art of de­signs, science of fab­rics and an in­ter­na­tional shop­ping ex­pe­ri­ence, Van Heusen marks a new mile­stone in city’s fash­ion cul­ture. The new stores will house the ex­clu­sive Van Heusen men’s wear and women’s wear col­lec­tions.

Lo­cated in the heart of the city, the new stores cater to fash­ion­able young pro­fes­sion­als look­ing to cre­ate the right im­pact. The ex­clu­sive brand stores will of­fer an ar­ray of wardrobe op­tions, for men and women, rang­ing from cor­po­rate suits to fash­ion jack­ets, ca­sual work-wear to club wear and the right ac­ces­sories to com­plete the look.

On the oc­ca­sion of the store launch Ab­hay Bahugune, Chief Op­er­at­ing Of­fi­cer, Van Heusen, Aditya Birla Fash­ion and Re­tail Ltd said, “Van Heusen has over the last decade carved a niche for it­self as a renowned fash­ion brand with a strong pres­ence across lead­ing cities and towns in In­dia. To­day, Van Heusen en­joys a high re­call value and is per­ceived as a brand that pro­vides power dress­ing to the young pro­fes­sion­als. Be­ing the third largest city of In­dia, Ban­ga­lore is an im­por­tant mar­ket for us. The new launch of our new brand out­lets at Bri­gade Road and HSR Lay­out takes the store count in the city to 53. We are de­lighted with the over­whelm­ing re­sponse re­ceived and are con­fi­dent to cater to the grow­ing de­mand with the right of­fer­ing.”

For the young pro­fes­sion­als of this gar­den city, the stores will also house col­lec­tions from Van Heusen’s sub-brands in­clud­ing Vdot and VH Sport. Each prod­uct line re­flects the lat­est cuts and fits, along with cut­ting edge in­no­va­tion in fab­ric and tech­nol­ogy.

The VH Sport range is made with knits, stretch­able fab­ric and blends of li­nen, mak­ing the en­sem­bles breath­able and re­fresh­ing, and the pre­ferred choice for both of­fice wear and beyond. Aimed at the dy­namic, am­bi­tious and in­tel­li­gent women, Van Heusen Woman col­lec­tion is pol­ished, classy and chic in style. The trend­set­ting line which is smart yet ef­fort­lessly fem­i­nine ad­dresses to­day’s woman, and of­fers a whole gamut of styles from shift dresses to co­or­di­nated Van Heusen suits for women.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.