India | International
Liberty Shoes Limited, one of the leading manufacturers in the footwear industry in India, known for its fashionable and comfortable footwear, has announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle. The brand has taken a step forward to widen its portfolio and establish itself as a complete lifestyle brand.
Riding on India’s growing demand for fragrances, Liberty Lifestyle launched its first range of perfumes, commencing its entry into the segment. With the launch of the new line of fragrances, Liberty Lifestyle will not only tap into the increasing demand for premium perfumes by the Indian customers, but also aim to differentiate the brand from other mass-market competitors.
Liberty has ensured premium standards in terms of design and quality, keeping the price range starkly below the global brands and making it pocket friendly for Indian customers. The new line is imagined in India and crafted in France in one of the best perfumeries of the world. The perfumers have married the notes perfectly, giving a global look and feel to each bottle at a price fitting our consumers’ budget. The entire range is priced between ` 1699 and ` 2499.
“The Fragrance segment currently occupies 5% share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020. Also, we are hoping to get a tremendous response from the millennial and are targeting sales of over 2 Lakh bottles by the end of next year. This launch is only the beginning for us and we are also looking at expanding our product portfolio by the end of next year,” said Adesh Kumar Gupta, CEO, Liberty Shoes Limited.
The new EDP (Eau de Parfum) collection consists of twelve fragrances, which has six perfume options for men and six perfume options for women. In addition to this, the brand will also offer an after shave for men and the entire product range will be available at select Liberty outlets across the country from mid-october onwards and at multiple leading e-commerce platforms and leading retail outlets soon after. Further to this, Liberty Lifestyle is also setting up an e-commerce website where consumers will have an option of choosing and purchasing their favorite perfumes.
He further added, “We want to establish a brand that is for confident yet rooted young millennial. Our thought behind this new launch was not just restricted to increasing the turnover but also steering shoppers from smaller cities by giving them access to a classy range of fragrances at affordable prices and expanding our footprints further.”
In Agra, industrialists, workers and social activists jointly took to the streets on 19th September to protest against the Taj Trapezium Zone (TTZ) proposal to close over 400 “polluting industries” in and around the Taj city, spread over 10,400 sq.km. If implemented, it would render thousands of workers jobless.
The TTZ in its draft vision document has suggested closure of around 455 industries, categorized as “red and orange” in a bid to preserve the Taj. Industries, with pollution index score of 60 and above, are categorized as “red” and those, with a pollution index score of 41 to 59, are rated “orange”.
Hundreds of workers from the footwear industry joined the protest. Protestors carrying placards and posters marched through the city’s MG Road. Multiple organizations, representing tourism and travel trade hotels, medical facilities centers, real estate developers, and diesel engine manufacturers and engineering components manufacturers, organized the massive protest march from Soor Sadan to Shahid Smarak.
Rajiv Wasan, General Secretary Agra Footwear Manufacturers & Exporters Chamber (AFMEC) says, “Air pollution is the main contributor, affecting the color of the Taj, but the vision document, prepared by Delhi’s School of Planning and Architecture (SPA) at the behest of the UP government, has suggested the closure of industries on the basis of total pollution index score comprising water, air and hazardous waste.”
“Agra has suffered a lot in the past 25 years. The industrial development has come to a halt,” says leading shoe exporter Nazir Ahmed.
Addressing the big turnout at Shahid Smarak, speakers blamed the local politicians for not voicing the collective fear and concerns of those affected by the government orders. The apex court is considering a proposal for declaring Agra a heritage city. The matter will be taken up on September 25.
Opinder Singh Chattwal, President Agra Shoe Manufacturing Association opines, “This is a matter of grave concern as livelihood of workers in multiple trades is at stake, if implemented it will render thousands of workers jobless in the footwear sector alone. Footwear being put in green category, footwear factories cannot expand, and no new factory would get permissions. Footwear is a non-polluting industry, and if there’s any concern about pollution then we request government officials to invite the industry for a discussion on how to address the concern. The industry will take necessary steps to stop pollution…. everything is possible.”
“Surely, the government, as well as the local residents, want Agra to be pollution free, but instead of proposing a draconian policy, the government should invite the industry stakeholders to discuss and provide alternate solutions to deal with it,” say Yogi Batra and Felix Van Heesbeenvan Hoorn of Trading-senate overseas.
Taj Trapezium Zone (TTZ) - a 10,400 sq.km trapezium-shaped area covers the five districts of the Agra region. It comprises over 40 protected monuments, including three World Heritage Sites — the Taj Mahal, Agra Fort and Fatehpur Sikri. The authority was given the task to monitor the progress of the implementation of various schemes for protection of the Taj Mahal and programs for protection and improvement of the environment in the above area.
The draft, which is to be discussed with the special secretary, industries, on Monday, 24th September, 2018 has raised concerns of industrialists who feel that its implementation would adversely impact the future of lakhs of people in the city. Industry leaders addressing the protesters at the Shaheed Smarak claimed that thousands of people would lose their jobs with total disruption of economic activities in Agra if the restrictions were not lifted.
Organizations that joined the protest included Agra Footwear Manufacturers and Exporters Chamber, Laghu Udhyog Bharti, National Chamber of Industries and Commerce, UP Diesel Engine Manufacturing Association, Mathura, Firozabad Factories Association, Engineering Component manufacturing association, Factory Owners’ Association, Export Promotion Council members, Computers Association of Agra, Tourists Welfare Chamber, Real Estate Developers Organization, Foundries Association, Agra Hotels and Restaurants Association and a dozen others.
Reliance Retail has purchased 16.31 per cent stake in readymade garment wholesaler and retailer Genesis Colors Ltd (GCL) for ` 34.80 crore, Reliance Industries said.
Reliance Retail Ventures Ltd (RRVL) is a subsidiary of Mukesh Ambani-led Reliance Industries.
The stake buy by the group in GCL is in addition to 49.46 per cent stake already held by Reliance Brands, a subsidiary of RRVL.
“... Reliance Retail Ventures Ltd (RRVL), a subsidiary of the company, has purchased 16.31 per cent equity holding in Genesis Colors Limited (GCL) for a consideration of ` 34.80 crore,” RIL said in a statement.
The aggregate equity shareholding of RRVL and RBL in GCL stands at 65.77 per cent.
This acquisition adds to the existing portfolio of branded fashion retail outlets, RIL said.
Further, RRVL has also acquired stake in five more companies for an aggregate ` 57.03 crore. These entities are engaged in the business of retailing and wholesale of branded readymade garments, bags, footwear and accessories.
RRVL bought 50 per cent stake each in GLF Lifestyle Brands and Genesis La Mode for ` 38.45 crore and ` 10.57 crore respectively.
It also purchased 2.07 per cent in Genesis Luxury Fashion Pvt Ltd for ` 3.37 crore, taking its holding in the company to 49.37 per cent.
It acquired 50 per cent stake each in GML India Fashion and GLB Body Care for ` 4.48 crore and ` 16 lakh respectively.
“The acquisitions will help the company to strengthen its footage in the retail industry and support its long term strategy to enhance its value in the retail industry.
“No regulatory approvals were required for the said acquisition of shares. These investments do not fall within related party transaction and none of RIL’S promoter/ promoter group/group companies have interest in these entities,” RIL added.
Incorporated in November, 1998, GCL is in the business of retailing and wholesale of branded readymade garments, bags, footwear and accessories directly and through its subsidiary/joint ventures.
GCL’S annual turnover in 2017-18 was ` 86.02 crore. Its turnover stood at ` 80.04 crore and ` 114.16 crore in 2016-17 and 201516, respectively.