In­dia | In­ter­na­tional

Shoes & Accessories - - Contents -

Lib­erty Shoes Lim­ited, one of the lead­ing man­u­fac­tur­ers in the footwear in­dus­try in In­dia, known for its fash­ion­able and com­fort­able footwear, has an­nounced its foray into life­style re­tail and un­veiled its new busi­ness ven­ture, Lib­erty Life­style. The brand has taken a step for­ward to widen its port­fo­lio and es­tab­lish it­self as a com­plete life­style brand.

Rid­ing on In­dia’s grow­ing de­mand for fra­grances, Lib­erty Life­style launched its first range of per­fumes, com­menc­ing its en­try into the seg­ment. With the launch of the new line of fra­grances, Lib­erty Life­style will not only tap into the in­creas­ing de­mand for pre­mium per­fumes by the In­dian cus­tomers, but also aim to dif­fer­en­ti­ate the brand from other mass-mar­ket com­peti­tors.

Lib­erty has en­sured pre­mium stan­dards in terms of de­sign and qual­ity, keep­ing the price range starkly be­low the global brands and mak­ing it pocket friendly for In­dian cus­tomers. The new line is imag­ined in In­dia and crafted in France in one of the best per­fumeries of the world. The per­fumers have mar­ried the notes per­fectly, giv­ing a global look and feel to each bot­tle at a price fit­ting our con­sumers’ bud­get. The en­tire range is priced between ` 1699 and ` 2499.

“The Fra­grance seg­ment cur­rently oc­cu­pies 5% share of the to­tal life­style mar­ket in In­dia giv­ing us a huge win­dow for growth. We aim to es­tab­lish the brand as the most pre­ferred and rec­og­nized lux­ury per­fume brands by 2020. Also, we are hop­ing to get a tremen­dous re­sponse from the mil­len­nial and are tar­get­ing sales of over 2 Lakh bot­tles by the end of next year. This launch is only the be­gin­ning for us and we are also look­ing at ex­pand­ing our prod­uct port­fo­lio by the end of next year,” said Adesh Ku­mar Gupta, CEO, Lib­erty Shoes Lim­ited.

The new EDP (Eau de Par­fum) col­lec­tion con­sists of twelve fra­grances, which has six per­fume op­tions for men and six per­fume op­tions for women. In ad­di­tion to this, the brand will also of­fer an af­ter shave for men and the en­tire prod­uct range will be avail­able at se­lect Lib­erty out­lets across the coun­try from mid-oc­to­ber on­wards and at mul­ti­ple lead­ing e-com­merce plat­forms and lead­ing re­tail out­lets soon af­ter. Fur­ther to this, Lib­erty Life­style is also set­ting up an e-com­merce web­site where con­sumers will have an op­tion of choos­ing and pur­chas­ing their fa­vorite per­fumes.

He fur­ther added, “We want to es­tab­lish a brand that is for con­fi­dent yet rooted young mil­len­nial. Our thought be­hind this new launch was not just re­stricted to in­creas­ing the turnover but also steer­ing shop­pers from smaller cities by giv­ing them ac­cess to a classy range of fra­grances at af­ford­able prices and ex­pand­ing our foot­prints fur­ther.”

In Agra, in­dus­tri­al­ists, work­ers and so­cial ac­tivists jointly took to the streets on 19th Septem­ber to protest against the Taj Trapez­ium Zone (TTZ) pro­posal to close over 400 “pol­lut­ing in­dus­tries” in and around the Taj city, spread over 10,400 sq.km. If im­ple­mented, it would ren­der thou­sands of work­ers job­less.

The TTZ in its draft vi­sion doc­u­ment has sug­gested clo­sure of around 455 in­dus­tries, cat­e­go­rized as “red and or­ange” in a bid to pre­serve the Taj. In­dus­tries, with pol­lu­tion in­dex score of 60 and above, are cat­e­go­rized as “red” and those, with a pol­lu­tion in­dex score of 41 to 59, are rated “or­ange”.

Hun­dreds of work­ers from the footwear in­dus­try joined the protest. Pro­tes­tors car­ry­ing plac­ards and posters marched through the city’s MG Road. Mul­ti­ple or­ga­ni­za­tions, rep­re­sent­ing tourism and travel trade ho­tels, med­i­cal fa­cil­i­ties cen­ters, real es­tate de­vel­op­ers, and diesel en­gine man­u­fac­tur­ers and en­gi­neer­ing com­po­nents man­u­fac­tur­ers, or­ga­nized the mas­sive protest march from Soor Sadan to Shahid Smarak.

Ra­jiv Wasan, Gen­eral Sec­re­tary Agra Footwear Man­u­fac­tur­ers & Ex­porters Cham­ber (AFMEC) says, “Air pol­lu­tion is the main con­trib­u­tor, af­fect­ing the color of the Taj, but the vi­sion doc­u­ment, pre­pared by Delhi’s School of Plan­ning and Ar­chi­tec­ture (SPA) at the be­hest of the UP gov­ern­ment, has sug­gested the clo­sure of in­dus­tries on the ba­sis of to­tal pol­lu­tion in­dex score com­pris­ing wa­ter, air and hazardous waste.”

“Agra has suf­fered a lot in the past 25 years. The in­dus­trial de­vel­op­ment has come to a halt,” says lead­ing shoe ex­porter Nazir Ahmed.

Ad­dress­ing the big turnout at Shahid Smarak, speak­ers blamed the lo­cal politi­cians for not voic­ing the col­lec­tive fear and con­cerns of those af­fected by the gov­ern­ment or­ders. The apex court is con­sid­er­ing a pro­posal for declar­ing Agra a her­itage city. The mat­ter will be taken up on Septem­ber 25.

Opin­der Singh Chattwal, Pres­i­dent Agra Shoe Man­u­fac­tur­ing As­so­ci­a­tion opines, “This is a mat­ter of grave con­cern as liveli­hood of work­ers in mul­ti­ple trades is at stake, if im­ple­mented it will ren­der thou­sands of work­ers job­less in the footwear sec­tor alone. Footwear be­ing put in green cat­e­gory, footwear fac­to­ries can­not ex­pand, and no new fac­tory would get per­mis­sions. Footwear is a non-pol­lut­ing in­dus­try, and if there’s any con­cern about pol­lu­tion then we re­quest gov­ern­ment of­fi­cials to in­vite the in­dus­try for a dis­cus­sion on how to ad­dress the con­cern. The in­dus­try will take nec­es­sary steps to stop pol­lu­tion…. ev­ery­thing is pos­si­ble.”

“Surely, the gov­ern­ment, as well as the lo­cal res­i­dents, want Agra to be pol­lu­tion free, but in­stead of propos­ing a dra­co­nian pol­icy, the gov­ern­ment should in­vite the in­dus­try stake­hold­ers to dis­cuss and pro­vide al­ter­nate so­lu­tions to deal with it,” say Yogi Ba­tra and Fe­lix Van Hees­been­van Hoorn of Trad­ing-se­nate over­seas.

Taj Trapez­ium Zone (TTZ) - a 10,400 sq.km trapez­ium-shaped area cov­ers the five dis­tricts of the Agra re­gion. It com­prises over 40 pro­tected mon­u­ments, in­clud­ing three World Her­itage Sites — the Taj Ma­hal, Agra Fort and Fateh­pur Sikri. The author­ity was given the task to mon­i­tor the progress of the im­ple­men­ta­tion of var­i­ous schemes for pro­tec­tion of the Taj Ma­hal and pro­grams for pro­tec­tion and improve­ment of the en­vi­ron­ment in the above area.

The draft, which is to be dis­cussed with the spe­cial sec­re­tary, in­dus­tries, on Mon­day, 24th Septem­ber, 2018 has raised con­cerns of in­dus­tri­al­ists who feel that its im­ple­men­ta­tion would ad­versely im­pact the fu­ture of lakhs of peo­ple in the city. In­dus­try lead­ers ad­dress­ing the protesters at the Sha­heed Smarak claimed that thou­sands of peo­ple would lose their jobs with to­tal dis­rup­tion of eco­nomic ac­tiv­i­ties in Agra if the re­stric­tions were not lifted.

Or­ga­ni­za­tions that joined the protest in­cluded Agra Footwear Man­u­fac­tur­ers and Ex­porters Cham­ber, Laghu Ud­hyog Bharti, Na­tional Cham­ber of In­dus­tries and Com­merce, UP Diesel En­gine Man­u­fac­tur­ing As­so­ci­a­tion, Mathura, Firoz­abad Fac­to­ries As­so­ci­a­tion, En­gi­neer­ing Com­po­nent man­u­fac­tur­ing as­so­ci­a­tion, Fac­tory Own­ers’ As­so­ci­a­tion, Ex­port Pro­mo­tion Coun­cil mem­bers, Com­put­ers As­so­ci­a­tion of Agra, Tourists Wel­fare Cham­ber, Real Es­tate De­vel­op­ers Or­ga­ni­za­tion, Foundries As­so­ci­a­tion, Agra Ho­tels and Res­tau­rants As­so­ci­a­tion and a dozen oth­ers.

Re­liance Re­tail has pur­chased 16.31 per cent stake in ready­made gar­ment whole­saler and re­tailer Gen­e­sis Col­ors Ltd (GCL) for ` 34.80 crore, Re­liance In­dus­tries said.

Re­liance Re­tail Ven­tures Ltd (RRVL) is a sub­sidiary of Mukesh Am­bani-led Re­liance In­dus­tries.

The stake buy by the group in GCL is in ad­di­tion to 49.46 per cent stake al­ready held by Re­liance Brands, a sub­sidiary of RRVL.

“... Re­liance Re­tail Ven­tures Ltd (RRVL), a sub­sidiary of the com­pany, has pur­chased 16.31 per cent eq­uity hold­ing in Gen­e­sis Col­ors Lim­ited (GCL) for a con­sid­er­a­tion of ` 34.80 crore,” RIL said in a state­ment.

The ag­gre­gate eq­uity share­hold­ing of RRVL and RBL in GCL stands at 65.77 per cent.

This ac­qui­si­tion adds to the ex­ist­ing port­fo­lio of branded fash­ion re­tail out­lets, RIL said.

Fur­ther, RRVL has also ac­quired stake in five more com­pa­nies for an ag­gre­gate ` 57.03 crore. These en­ti­ties are en­gaged in the busi­ness of re­tail­ing and whole­sale of branded ready­made gar­ments, bags, footwear and ac­ces­sories.

RRVL bought 50 per cent stake each in GLF Life­style Brands and Gen­e­sis La Mode for ` 38.45 crore and ` 10.57 crore re­spec­tively.

It also pur­chased 2.07 per cent in Gen­e­sis Lux­ury Fash­ion Pvt Ltd for ` 3.37 crore, tak­ing its hold­ing in the com­pany to 49.37 per cent.

It ac­quired 50 per cent stake each in GML In­dia Fash­ion and GLB Body Care for ` 4.48 crore and ` 16 lakh re­spec­tively.

“The ac­qui­si­tions will help the com­pany to strengthen its footage in the re­tail in­dus­try and sup­port its long term strat­egy to en­hance its value in the re­tail in­dus­try.

“No reg­u­la­tory ap­provals were re­quired for the said ac­qui­si­tion of shares. These in­vest­ments do not fall within re­lated party trans­ac­tion and none of RIL’S pro­moter/ pro­moter group/group com­pa­nies have in­ter­est in these en­ti­ties,” RIL added.

In­cor­po­rated in Novem­ber, 1998, GCL is in the busi­ness of re­tail­ing and whole­sale of branded ready­made gar­ments, bags, footwear and ac­ces­sories di­rectly and through its sub­sidiary/joint ven­tures.

GCL’S an­nual turnover in 2017-18 was ` 86.02 crore. Its turnover stood at ` 80.04 crore and ` 114.16 crore in 2016-17 and 201516, re­spec­tively.

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