A Brand Worth Investing In
The first impression is always the most important, and keeping that in mind Weltech Shoes designed and curated Flyrun collection. “We’re passionate about Flyrun,” said Rajesh Vig, Director Weltech Shoes, “We want to remind customers of why they fell in love with us in the first place, and celebrate the amazing spirit of women power.”
“Flyrun gives us the opportunity to tap into the Indian women footwear retail space with a new and innovative fashion product. We are a one of a kind brand, dealing in knitted fabrics speciallydeveloped for footwear,” said Ritu Vig, Director, Weltech Shoes.
Plying his vast experience in the footwear manufacturing industry and utilizing a small-batch production model, Rajesh Vig has produced a superlight training/racing flat with a neon colors and a lightweight lifestyle shoe aimed at the athleisure market. Apart from the
MBO’S and dealers, Flyrun will be sold online through various ecommerce sites. Rajesh Vig curated his first collection of 500 styles on 31st Aug’18 and hosted 150 plus dealers. “We’re excited to be back in the marketplace with something fun, lightweight and unique,” said Rajesh. “This is just the start of what we plan to do. With small-batch production, we can be nimble and continually create new models.”
His new line isn’t a white-labeling project. He played a hands-on role in developing the shoes in his shoe company in Delhi and sees it as his strong entry into the performance shoe market. Flyrun shoes are built on a technically advanced, single-layer foam chassis that has a semi-firm and responsive demeanor. The blue, red, white, orange, yellow and black performanceoriented shoe has an airy, seamless mesh upper that is secured by an internal support strap and flat, stretchy performance laces. The models have been designed for travel, light running and walking casual wear, has a lightweight quilted upper with round closure. The collection has shed weight off a shoe but without sacrificing comfort and durability, something brilliantly done. Meanwhile, all mesh in the upper is super comfortable for the hot weather.
The launch of the initial shoes was very successful—so far, he says, he’s sold more than 4 months of production capacity. Flyrun plans to create additional special shoes with new themes, as well as an everyday performance-training shoe with customizable insoles.
The USP of the soft rubberized sole offered by Flyrun is that they are wearresistant, water-resistant, oil-resistant, heat-resistant, pressure-resistant, impactresistant, elastic, easy to fit, and not easily deformed after shaping. Slip into Flyrun shoes and one can lift, run, jump and cut in multiple environments. When one takes a run onto the trails, extra cushioning is the name of the game. These lightweight and supportive shoes make off-road running so much easier, and the tread provides plenty of traction. Memory foam cushioning with combination of soft sole will give one a feeling of comfort and freshness all through the day.
Vishnu Gupta, Gupta Trading Co. (Distributor) says, “Rajesh Vig obviously has a lot of knowledge about footwear and design, and with his new line you can definitely see that he knows what he’s doing.”
Ashok Arora, Arora Trading Co. (Distributor) says, “The price and design range is really impressive. The range was
appreciated by all the dealer across Delhi. We hope to capture market with Flyrun.”
The upstart shoe launch is a family affair, with Rajesh, spearheading shoe development; Ritu handling sales and marketing; and daughter Niharika, providing some of the brand’s design inspiration. “Our idea is to make small batches of unique shoes,” shared Ritu. “I think there’s a real trend for people wanting unique looking shoes with a versatile, athletic vibe, a more casual look and an interesting story as opposed to an overly techy looking shoe that everybody is wearing from a huge brand.”
Priced between ` 599-899, the company is planning to make the collection available at 2000 plus stores initially, and substantially increase its market share in the women. Weltech Shoes has been into footwear manufacturing since the past 20 years.
(Ltor) Ashok Arora, Ritu Vig, Rajesh Vig, Sameer
(Ltor) Rajesh Vig, Ashu Taneja (Galaxy Marketing)
(Ltor) Vishnu Gupta, Ritu Vig
(Ltor) Rajesh Vig, Arun Gupta, Jyoti Krishna, Nitin Gupta
(Ltor) Prakash Ji, Rajesh Vig, Dharmender Kumar Lakshya Kapoor (Shyam Trading), Rajesh Vig
Vishnu Gupta, Prakash Ji, Ritu Vig, Rajesh Vig, Manish Gulati, Ashok Arora, Harish Arora