Lavie Un­veils Anushka Sharma as its Am­bas­sador

Shoes & Accessories - - The Month That Was -

Lavie has signed up Bol­ly­wood youth icon Anushka Sharma as its brand am­bas­sador. The cam­paign has been shot in the lush greens of English coun­try­side which will be launch­ing soon. Anushka along with her favourite pieces from the lat­est col­lec­tion of Lavie bags and shoes will fea­ture in this brand cam­paign.

San­deep Goenka, Chief Op­er­at­ing Of­fi­cer, Bag­zone Life­styles Pvt. Ltd. said, “We are so thrilled to have Anushka Sharma on board for this col­lab­o­ra­tion. Her per­son­al­ity res­onates per­fectly with the brand. She is con­fi­dent, smart and ver­sa­tile, her vi­va­cious per­sona ra­di­ates the happy vibes which is ex­actly what our prod­ucts are about. We un­der­stand how dy­namic the mar­ket is and strive to bring in the lat­est trends that ap­peal to our cus­tomers. Stay­ing true to our tagline „Fickle is fun‟ we make it a point to spoil our cus­tomers with choice.”

“Lavie as a brand ap­peals to my style sen­si­bil­i­ties. I‟m glad to be the face of the brand that has a huge ap­peal among cool, mod­ern, in­de­pen­dent girls and women across the coun­try and our as­so­ci­a­tion will see me en­dorse their uber stylish non leather prod­ucts,” said Anushka Sharma on the as­so­ci­a­tion.

Lavie launched in 2010 as a high-street fash­ion brand. It em­bod­ies the free and bold spirit of the new age young In­dian woman who val­ues her in­di­vid­u­al­ity and uses fash­ion as a means to ex­press her­self. She does not like to set­tle, in­stead goes af­ter what she wants and loves ex­per­i­ment­ing. Lavie‟s cam­paign “Fickle is Fun” ap­peals to the diva in the Lavie woman, telling her that she doesn‟t need to re­strict her­self with lim­ited ac­ces­sories but it‟s fun to be wa­ver­ing and ex­plor­ing nu­mer­ous op­tions.

Lavie has a di­verse col­lec­tion of hand­bags that com­pli­ment ev­ery mood, need and want of a woman, rang­ing from satchels, totes, shoul­der bags, ho­bos to box bags, slings, clutches, leather bags, lap­top bags and more.

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