Golden Goose Draws Flak for ‘Glori­fy­ing Poverty’

Shoes & Accessories - - The Month That Was -

Ital­ian brand Golden Goose is once again fac­ing heat over its un­usual sneaker de­signs. The brand is be­ing lam­basted on so­cial me­dia for “glori­fy­ing poverty” by sell­ing a scuffed, bat­tered-look­ing style cov­ered with duct tape across the toe and heel. Part of Golden Goose’s new fall ’18 col­lec­tion, the $530 Su­per­star Taped shoes are de­scribed on Nord­strom’s web­site as fea­tur­ing de­sign de­tails such as “crum­ply, hold-it-all-to­gether tape” and a “grungy rub­ber cup­sole.”

The shoes have been slammed as “dis­taste­ful,” “shame­ful” and “of­fen­sive.” One out­raged Twit­ter user com­mented, “There are peo­ple in the world wear­ing plas­tic bags as shoes be­cause they can’t af­ford any, but these hideous things are sell­ing for $500.”

This is not the first time that Golden Goose has come un­der fire for its well-worn-in kicks. Two years ago, the brand was heav­ily crit­i­cized for a sim­i­lar style fea­tur­ing ripped laces and sil­ver duct tape. Golden Goose re­sponded to the con­tro­versy at the time, ex­plain­ing that it has fea­tured pre-dis­tressed footwear and cloth­ing in its col­lec­tions for years.the com­pany ex­plained, “[our] com­pany is proud to high­light its pi­o­neer­ing role in the boom­ing of the dis­tressed look, one of the cur­rent big­gest trends in fash­ion. The duct tape re­in­force­ments ap­pear­ing on the [Su­per­star sneaker] style pay homage to the West Coast’s skater cul­ture — pro­fes­sional skaters, who have in­spired the brand’s shoe col­lec­tions from the be­gin­ning, re­pair their shoes with the same kind of tape.”

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