Puma Ropes in Su­per­model Adri­ana Lima as Am­bas­sador

Shoes & Accessories - - The Month That Was -

Global sports brand PUMA has an­nounced a long-term part­ner­ship with the In­ter­na­tional su­per­model, Adri­ana Lima. She will be the new am­bas­sador for their women’s train­ing busi­ness and rep­re­sent the brand in mar­ket­ing cam­paigns around the globe.

“Sup­port­ing, en­cour­ag­ing, and em­pow­er­ing women is im­por­tant to me; this is one of the rea­sons I wanted to part­ner with PUMA. They’ve worked so hard to en­cour­age women to be them­selves and to show them that by work­ing hard, you can ac­com­plish any­thing,” said Adri­ana Lima. “Peo­ple have seen me on run­ways and magazine cov­ers – with this new part­ner­ship with PUMA, I want to share my per­sonal train­ing jour­ney and what it takes for me to achieve a healthy bal­anced life.”

The brand claims that one of its ob­jec­tives is to em­power women by giv­ing them the tools to ac­com­plish their goals. It’s es­sen­tial, it adds, that they have tech-in­fused prod­ucts with fash­ion-for­ward de­signs to help them work to­wards be­ing a bet­ter ver­sion of them­selves and the only way to be you is to do you.

“Adri­ana is such an in­spir­ing, car­ing and real per­son. She is the em­bod­i­ment of our women’s train­ing busi­ness, if you fol­low her on In­sta­gram, you’ll see that she loves sports, fit­ness, and most of all, box­ing,” said Adam Pet­rick, Global Di­rec­tor for Brand and Mar­ket­ing for PUMA. “We are very ex­cited to have her be part of the PUMA fam­ily. She is a great ad­di­tion to our ros­ter of suc­cess­ful fe­male lead­ers that have ac­com­plished so much in their ca­reers. She will help us in­spire mil­lions of women around the world to take the reigns of their lives and fol­low their dreams.”

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