Gap Europe up­grades pay­ments tech­nol­ogy

Shoes & Accessories - - The Month That Was -

Fash­ion re­tail group Gap Inc says it is in­tro­duc­ing a more flex­i­ble pay­ments in­fra­struc­ture to elim­i­nate what it de­scribes as the com­plex­ity of work­ing with dif­fer­ent lo­cal net­works and legacy pay­ment sys­tems.

The move is ex­pected to help create a sin­gle view of pay­ments and cus­tomer data across 150 Gap and Ba­nana Re­pub­lic stores in the UK, France, Italy and Ire­land, which the com­pany hopes will help it de­liver a more per­son­alised ex­pe­ri­ence to its cus­tomers.

Gap is work­ing with Adyen to make this move, join­ing re­tail­ers such as Fat Face, Jack Wills and Mul­berry, which have also in­tro­duced the Dutch tech­nol­ogy com­pany’s pay­ments plat­form in re­cent times.

With Gap and Ba­nana Re­pub­lic’s on­line busi­nesses also us­ing the pay­ments plat­form, the group is aim­ing for a “uni­fied ex­pe­ri­ence” across on­line and in-store when it comes to how cus­tomers make a trans­ac­tion.

Josh Ramzy, pay­ments prod­uct man­ager at Gap Inc, com­mented: “A fast and fric­tion­less ex­pe­ri­ence is the cor­ner­stone of re­tail trans­for­ma­tion. Part­ner­ing with Adyen in Europe will en­able us to en­hance our cus­tomer ex­pe­ri­ence with con­ve­nient, fast and in­no­va­tive pay­ment meth­ods.”

Re­cently, Gap Inc an­nounced the elec­tion of three new board di­rec­tors, high­light­ing the type of ex­per­tise the busi­ness is look­ing to add to drive change within the or­gan­i­sa­tion dur­ing a rapidly-chang­ing re­tail mar­ket. Those that have joined are: Amy Bo­hutin­sky, COO of on­line brand house Zil­low Group; John Fisher, co-founder and gen­eral part­ner of in­vest­ment man­age­ment firm San­some Part­ners; and Lexi Reese, COO of tech com­pany Gusto.

Bob Fisher, chair­man of Gap Inc, said: “Each of our new di­rec­tors brings a di­verse and solid un­der­stand­ing of to­day’s con­sumer, their needs, and the op­por­tu­ni­ties within the re­tail in­dus­try.

“Amy and Lexi have proven track records driv­ing crit­i­cal busi­ness de­ci­sions at the in­ter­sec­tion of tech­nol­ogy and com­merce. John’s deep un­der­stand­ing of the com­pany and sub­stan­tial fi­nan­cial acu­men will be im­mensely valu­able to our board.”

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