Karl Lagerfeld Puts His Rock-chic Spin on Puma Collaboration
Karl Lagerfeld’s signature look of a tuxedo jacket, high white collar, tie and sunglasses has proved to be highly marketable, lending him collaborations with Kaia Gerber, H&M, Diet Coke and even VIP helicopters, to name a few. The athletic world has tapped the rocker-chic businessman by way of a 13-piece Puma capsule.
The Karl Lagerfeld x Puma collaboration — the first of its kind between the sportswear giant and designer — will offer an assortment of men’s, women’s and unisex pieces. As this year marks the 50th anniversary of Puma’s Suede Classic shoe launch, two iterations of the sneaker will be present in the mix to continue the brand’s ongoing “Suede 50” celebration. Both of the footwear styles are unisex options in black and white colorways, featuring details that stamp the couturier’s presence, such as removable sunglasses and a graphic.
While the partnership’s original intent was for the French couturier to put his spin solely on the shoe, the idea quickly expanded into a full-range collection incorporating apparel. Alongside the sneakers are contemporary streetwear items including a tuxedo-inspired track jacket for women and slim-fit hoodie for men. Each gender will carry matching sweatpants and logo tee options, as well.