Karl Lager­feld Puts His Rock-chic Spin on Puma Col­lab­o­ra­tion

Shoes & Accessories - - The Month That Was -

Karl Lager­feld’s sig­na­ture look of a tuxedo jacket, high white col­lar, tie and sun­glasses has proved to be highly mar­ketable, lend­ing him col­lab­o­ra­tions with Kaia Ger­ber, H&M, Diet Coke and even VIP he­li­copters, to name a few. The ath­letic world has tapped the rocker-chic busi­ness­man by way of a 13-piece Puma cap­sule.

The Karl Lager­feld x Puma col­lab­o­ra­tion — the first of its kind between the sports­wear gi­ant and de­signer — will of­fer an as­sort­ment of men’s, women’s and uni­sex pieces. As this year marks the 50th an­niver­sary of Puma’s Suede Clas­sic shoe launch, two it­er­a­tions of the sneaker will be present in the mix to con­tinue the brand’s on­go­ing “Suede 50” cel­e­bra­tion. Both of the footwear styles are uni­sex op­tions in black and white col­or­ways, fea­tur­ing de­tails that stamp the cou­turier’s pres­ence, such as re­mov­able sun­glasses and a graphic.

While the part­ner­ship’s orig­i­nal in­tent was for the French cou­turier to put his spin solely on the shoe, the idea quickly ex­panded into a full-range col­lec­tion in­cor­po­rat­ing ap­parel. Along­side the sneak­ers are con­tem­po­rary streetwear items in­clud­ing a tuxedo-in­spired track jacket for women and slim-fit hoodie for men. Each gen­der will carry match­ing sweat­pants and logo tee op­tions, as well.

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