Land Rover, Clarks Partner For Shoe Collaboration
Jaguar Land Rover and Clarks are collaborating on a men’s shoe collection. The “Life. Limitless” range draw on both brands’ shared reputation for design and innovation, according to the companies.
Ten collections will be launched in the next five years, one each spring and one each fall. The first three designs are on sale now via the shoe company’s website, clarks.com and in selected Clarks retailers.
Each will adhere to three core design principles: grip, environment and stability, says Jason Beckley, chief brand officer at Clarks.
“Much like the Land Rover vehicles, the shoes are terrain-appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA,” Beckley says.
The shoes are being marketed as offering the durability and “world-beating” British design for which both brands are known.