Land Rover, Clarks Part­ner For Shoe Col­lab­o­ra­tion

Shoes & Accessories - - The Month That Was -

Jaguar Land Rover and Clarks are col­lab­o­rat­ing on a men’s shoe col­lec­tion. The “Life. Lim­it­less” range draw on both brands’ shared rep­u­ta­tion for de­sign and in­no­va­tion, ac­cord­ing to the com­pa­nies.

Ten col­lec­tions will be launched in the next five years, one each spring and one each fall. The first three de­signs are on sale now via the shoe com­pany’s web­site, clarks.com and in se­lected Clarks re­tail­ers.

Each will ad­here to three core de­sign prin­ci­ples: grip, en­vi­ron­ment and sta­bil­ity, says Ja­son Beck­ley, chief brand of­fi­cer at Clarks.

“Much like the Land Rover ve­hi­cles, the shoes are ter­rain-ap­pro­pri­ate, pro­vid­ing prac­ti­cal­ity and com­fort in equal mea­sure to the wearer, el­e­ments that are core to our DNA,” Beck­ley says.

The shoes are be­ing mar­keted as of­fer­ing the dura­bil­ity and “world-beat­ing” Bri­tish de­sign for which both brands are known.

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