An­ces­try Opens Store in Noida

Shoes & Accessories - - The Month That Was -

The new­est brand from Fu­ture Style Lab, An­ces­try, which launched its maiden store in the cap­i­tal city in May, has re­cently opened its first store in Noida, at Mall of In­dia. The brand, which presents a con­tem­po­rary take on tra­di­tional In­dian fash­ion and life­style, has earned much ac­co­lade in the In­dia’s fash­ion cir­cles al­ready and seems all geared up.

An­ces­try is in­spired by the evolv­ing face of the new age In­dian who is self-as­sured, pro­fes­sion­ally com­pe­tent and cu­ri­ous to dis­cover new paths. The brand’s of­fer­ing, en­com­pass­ing women’s ap­parel and ac­ces­sories, home fur­nish­ings, and other life­style prod­ucts, is con­stantly evolv­ing and is in line with in­ter­na­tional trends, and yet in­ter­est­ingly rooted in In­dian her­itage and crafts.

With pric­ing that is per­fectly suited to any ur­ban In­dian’s pock­ets, An­ces­try’s unique col­lec­tion of dresses, tops, and tu­nics are cre­ated com­pletely us­ing nat­u­ral fab­rics, thereby of­fer­ing an un­matched qual­ity and fash­ion sen­si­bil­i­ties in that price range. This is one of the key rea­sons why the brand’s prod­ucts have nearly flown off the shelves at its cur­rent stores in Delhi & Mum­bai.

For the new store launch, Man­jula Ti­wari, CEO at Fu­ture Style Lab, the par­ent com­pany of An­ces­try, said, “An­ces­try pro­vides an un­par­al­leled, modern-day ex­pe­ri­ence of old-style In­dian artistries, and we’re sure that the brand’s of­fer­ing will find much love and ap­pre­ci­a­tion with our con­sumers in Noida. We’re truly ex­cited about launch­ing this store, and are thank­ful to Mall of In­dia for pro­vid­ing us with an im­pec­ca­ble space and op­por­tu­nity, right in the heart of Noida.”

An­ces­try’s tagline #Sto­ries­re­told, per­fectly sums up its ethos, for ev­ery line of prod­ucts the brand comes up with tells the story of a par­tic­u­lar craft or tra­di­tion, but in a way that is suited to the new-age life­style. Any woman who’s driven by her cu­rios­ity to dis­cover In­dia’s cul­tural cap­i­tal, and who ap­pre­ci­ates so­phis­ti­ca­tion in de­sign and aes­thet­ics, is sure to fall in love with An­ces­try!

Fu­ture Style Lab is a de­sign stu­dio and fash­ion house launched by Fu­ture Group in 2016. In­cor­po­rated in the fash­ion-for­ward Vic­to­rian neigh­bor­hood of Lon­don, the com­pany is headed by Man­jula Ti­wari and al­ready has a highly suc­cess­ful women’s western wear la­bel, ‘Cover Story’ to its credit. Fu­ture Style Lab aims to set the pace for In­dia’s fash­ion busi­ness by in­te­grat­ing global fash­ion de­sign & aes­thet­ics with smart and ef­fi­cient sourc­ing.

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