Make a State­ment with id’s AW‘18 Col­lec­tion

Shoes & Accessories - - Contents -

M&B Footwear, a com­pany known for ex­clu­sive prod­uct de­sign­ing and in­no­va­tion, strong sup­ply chain man­age­ment and, of course, for its dar­ing at­ti­tude in the footwear busi­ness, has struck again with the re­cent launch of its brand id’s AW18 col­lec­tion in the do­mes­tic mar­ket.

Over 150+ ex­clu­sive de­signs were launched pan-in­dia as per the zonal buy­ing pref­er­ences. The launch strat­egy, which started from the South and West, has now pen­e­trated well across all mar­kets in­clud­ing the North-east.

The AW-18 col­lec­tion is be­ing re­tailed through over 2000+ stores which in­clude all ma­jor pre­mium and mid-pre­mium MBOS, na­tional big-de­part­men­tal and ex­clu­sive chain stores like Metro, Mochi, Re­liance Foot­prints, Shop­pers Stop, Life­style, Pan­taloons, Cen­tral and re­gional chain stores like Cen­tro, Pothy’s, Prof­its, Delco, etc.

Apart from these stores, con­sumer can buy id footwear di­rectly through the newly launched e-com­merce por­tal i.e. www.id­footwear.com and other pop­u­lar e-com­merce portals like Ama­zon, Flip­kart, PAYTM, Snapdeal, Jabong, Myn­tra, and Limeroad. As per the com­pany, the AW-18 col­lec­tion has had a very pos­i­tive ac­cep­tance, and the ini­tial sale through the stores is also very en­cour­ag­ing.

As per In­der Dev Musafir, Di­rec­tor M&B, “The most ex­cit­ing thing that we are wit­ness­ing is the re-con­nect with the fans of id’s CULT brand cul­ture, who have been des­per­ately wait­ing for the new col­lec­tion. We have re­ceived sev­eral mails con­grat­u­lat­ing us on the re-be­gin­ning of the id brand.”

Satya­narayan, Ex­clu­sive Distrib­u­tor for Kar­nataka, AP and Te­lan­gana added, “Once again, deal­ers have shown their full con­fi­dence in the in­her­ent strength of M&B to de­liver the best qual­ity prod­ucts, and ap­pre­ci­ated its sin­gle pair de­liv­ery sup­ply chain sys­tem.”

As per Yo­gesh Khul­bey, GM Mar­ket­ing at M&B, “The mar­ket seems to have over­come the tur­moil of de­mon­e­ti­za­tion and GST, and the trade is geared up for

“The most ex­cit­ing thing that we are wit­ness­ing is the re-con­nect with the fans of id’s CULT brand cul­ture, who have been des­per­ately wait­ing for the new col­lec­tion. We have re­ceived sev­eral mails, con­grat­u­lat­ing us on the re-be­gin­ning of the id brand.” In­der Dev Musafir, Di­rec­tor M&

id Footwear’s AW-18 col­lec­tion has ex­pe­ri­enced an over­whelm­ing pos­i­tive re­sponse across In­dia.

In or­der to sup­port the brand and push the sales num­bers, the com­pany has aligned a very ag­gres­sive mar­ket­ing cam­paign for AW18, which in­cludes:▶ ▶ Ad­ver­tise­ments in na­tional news­pa­pers such as Times of In­dia through­out the sea­son. ▶ ▶ Ag­gres­sive out­door hoard­ings and kiosks across In­dia, in­clud­ing all ma­jor high­ways and tourist des­ti­na­tions. ▶ ▶ TV spot ads on pop­u­lar mu­sic chan­nels, news chan­nels and in the cin­e­mas. ▶ ▶ PR ac­tiv­i­ties. ▶ ▶ Ex­clu­sive co-brand­ing mar­ket­ing tie-ups with all large de­part­men­tal stores. ▶ ▶ Ac­tive brand pro­mo­tion through so­cial me­dia and dig­i­tal plat­forms such as Face­book, In­sta­gram, Youtube, Google Ads, etc.

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