Make a Statement with id’s AW‘18 Collection
M&B Footwear, a company known for exclusive product designing and innovation, strong supply chain management and, of course, for its daring attitude in the footwear business, has struck again with the recent launch of its brand id’s AW18 collection in the domestic market.
Over 150+ exclusive designs were launched pan-india as per the zonal buying preferences. The launch strategy, which started from the South and West, has now penetrated well across all markets including the North-east.
The AW-18 collection is being retailed through over 2000+ stores which include all major premium and mid-premium MBOS, national big-departmental and exclusive chain stores like Metro, Mochi, Reliance Footprints, Shoppers Stop, Lifestyle, Pantaloons, Central and regional chain stores like Centro, Pothy’s, Profits, Delco, etc.
Apart from these stores, consumer can buy id footwear directly through the newly launched e-commerce portal i.e. www.idfootwear.com and other popular e-commerce portals like Amazon, Flipkart, PAYTM, Snapdeal, Jabong, Myntra, and Limeroad. As per the company, the AW-18 collection has had a very positive acceptance, and the initial sale through the stores is also very encouraging.
As per Inder Dev Musafir, Director M&B, “The most exciting thing that we are witnessing is the re-connect with the fans of id’s CULT brand culture, who have been desperately waiting for the new collection. We have received several mails congratulating us on the re-beginning of the id brand.”
Satyanarayan, Exclusive Distributor for Karnataka, AP and Telangana added, “Once again, dealers have shown their full confidence in the inherent strength of M&B to deliver the best quality products, and appreciated its single pair delivery supply chain system.”
As per Yogesh Khulbey, GM Marketing at M&B, “The market seems to have overcome the turmoil of demonetization and GST, and the trade is geared up for
“The most exciting thing that we are witnessing is the re-connect with the fans of id’s CULT brand culture, who have been desperately waiting for the new collection. We have received several mails, congratulating us on the re-beginning of the id brand.” Inder Dev Musafir, Director M&
id Footwear’s AW-18 collection has experienced an overwhelming positive response across India.
In order to support the brand and push the sales numbers, the company has aligned a very aggressive marketing campaign for AW18, which includes:▶ ▶ Advertisements in national newspapers such as Times of India throughout the season. ▶ ▶ Aggressive outdoor hoardings and kiosks across India, including all major highways and tourist destinations. ▶ ▶ TV spot ads on popular music channels, news channels and in the cinemas. ▶ ▶ PR activities. ▶ ▶ Exclusive co-branding marketing tie-ups with all large departmental stores. ▶ ▶ Active brand promotion through social media and digital platforms such as Facebook, Instagram, Youtube, Google Ads, etc.