De­sign­ers Fair 2019 Of­fers Prime Op­por­tu­ni­ties

Based on its suc­cess­ful his­tory, De­sign­ers Fair, held ev­ery year in Chennai, is now look­ing at a more di­ver­si­fied ex­hi­bi­tion to cover the whole fash­ion sup­ply chain from 1st – 3rd Fe­bru­ary, 2019, and it is be­com­ing a new hub for the pro­fes­sion­als in the i

Shoes & Accessories - - Contents -

Be­side be­ing the 2nd largest pro­ducer, In­dia has now be­come the sec­ond largest footwear mar­ket also. Hence, there is a ne­ces­sity for an am­biance to team up and en­cour­age tal­ents, es­pe­cially in footwear de­sign­ing, has sub­ju­gated cen­tre stage. Though the need was ac­knowl­edged and steps al­ready taken, un­til few years back it wasn’t felt that some­thing more or­ga­nized and grander should be in place. Ac­cen­tu­at­ing this, Coun­cil for Leather Ex­ports (CLE), a body un­der the aegis of the Min­istry of Com­merce & In­dus­try, com­mit­ted to over­come the per­sis­tent dis­tress in the coun­try’s footwear in­dus­try. CLE or­ga­nized the first edi­tion of De­sign­ers Fair in Fe­bru­ary 2016 Chennai. To­day, it is al­ready a no­tice­able in­dus­try stage where cre­ative­ness, ob­jec­tive and nov­el­ties are dis­played.

CLE, un­der the lead­er­ship of the present Chair­man Mukhtarul Amin, Vice Chair­man PR Aqeel Ahmed and De­sign­ers Fair, Con­venor Naresh Bhasin would be or­ga­niz­ing the next edi­tion of De­sign­ers Fair in Chennai con­cur­rently with In­dia In­ter­na­tional Leather Fair. The 4th edi­tion of De­sign­ers Fair will be held at Ho­tel ITC Grand Chola, Chenani dur­ing Fe­bru­ary 1-3, 2019. The event is ex­pected to draw no­tice­able and promis­ing footwear de­sign­ers from coun­tries such as Brazil, Italy, Por­tu­gal, the US, Rus­sia, Philip­pines, Hong Kong and Spain, to men­tion some. The knowl­edge-shar­ing plat­form has been de­liv­er­ing very suc­cess­ful edi­tions for the past 4 years. At the 2018 edi­tion 36 over­seas de­sign­ers from sev­eral coun­tries par­tic­i­pated in the event, be­sides 11 In­dian de­sign­ers and in­sti­tu­tions.

In the build up to the event, Mukhtarul Amin, Chair­man, CLE stated “CLE’S ini­tia­tive of bring­ing the de­sign tal­ents un­der one roof for the ben­e­fit of man­u­fac­tur­ers and ex­porters in the In­dian leather and footwear in­dus­try has suc­ceeded as we have seen three suc­cess­ful edi­tions of the De­sign­ers Fair. I am sure that the fair will help in fur­ther mov­ing-up the value chain.”

Aqeel Ahmed, Vice- Chair­man, CLE ob­served, “De­sign de­vel­op­ment plays an im­por­tant role in en­hanc­ing our pro­duc­tion and ex­ports un­der Make in In­dia. I am happy that De­sign­ers Fair 2019 has al­ready re­ceived tremen­dous re­sponse with con­fir­ma­tion of 32 over­seas de­sign­ers. Many more con­fir­ma­tions are ex­pected shortly. I am sure that we will be wit­ness­ing the largest ever De­sign­ers Fair in 2019.”

Naresh Bhasin re­marked, “Con­tin­u­ous evo­lu­tion of new de­signs is a pre-req­ui­site to con­sol­i­date and en­hance our mar­ket share in the highly com­pet­i­tive global mar­ket. I am happy that De­sign­ers Fair has at­tracted and con­tin­ues to at­tract some of the pop­u­lar de­sign­ers from across the world. We are look­ing for­ward to an­other suc­cess­ful edi­tion of De­sign­ers Fair.”

Nu­mer­ous In­dian com­pa­nies are still not ex­posed to the con­cept of buy­ing de­signs or cre­at­ing new de­signs. Through this unique expo many tie-ups in the field of de­sign are ex­pected in the com­ing edi­tion. De­spite the im­mi­nent achieve­ments, the con­cern or rather the short­age of well-trained and tal­ented de­sign­ers still re­mains a ma­jor con­cern for the in­dus­try. This in­sis­tent mat­ter, how­ever, has made the task force ever more dili­gent. Re­sul­tantly, man­u­fac­tur­ers and ex­porters are in­creas­ingly lean­ing on de­sign­ers as well for busi­ness

CLE’S ini­tia­tive of bring­ing the de­sign tal­ents un­der one roof for the ben­e­fit of man­u­fac­tur­ers and ex­porters in the In­dian leather and footwear in­dus­try has suc­ceeded as we have seen three suc­cess­ful edi­tions of the De­sign­ers Fair… Mukhtarul Amin, Chair­man – CLE De­sign De­vel­op­ment plays an im­por­tant role in en­hanc­ing our pro­duc­tion and ex­ports un­der Make in In­dia… PR Aqeel Ahmed, Vice Chair­man – CLE

as­so­ci­a­tions rang­ing from sig­na­ture lines to lim­ited- edi­tion spe­cial range to woo in­ter­na­tional buy­ers as well In­dia’s am­bi­tious con­sumers.

The footwear in­dus­try in In­dia has long been one of the most im­por­tant com­po­nents in the coun­try’s pres­ti­gious tex­tile and gar­ment mar­ket, con­tribut­ing sig­nif­i­cantly to not just the em­ploy­ment within the coun­try but also the ex­port earn­ings and over­all eco­nomic growth in In­dia as well. In 2018, In­dia has evolved to be­come the sec­ond largest footwear con­sumer be­hind China, and is also one of the top footwear ex­porters in the world. Com­bin­ing the facts that In­dia’s eco­nomic per­for­mance con­tin­ues to grow, the In­dian gov­ern­ment con­tin­ues to pro­vide strong sup­port, while the global footwear de­mand con­tin­ues to rise, the In­dian footwear in­dus­try is fore­cast to flour­ish go­ing for­ward, so do the busi­ness op­por­tu­ni­ties with top shoe com­pa­nies in In­dia.

Ac­cord­ing to in­dus­try ex­perts footwear pro­duc­tion is over 2.26 bil­lion pairs an­nu­ally, ac­count­ing for ap­prox­i­mately 9.6% of the to­tal global footwear out­put per year. The footwear in­dus­try in In­dia em­ploys over 2.5 mil­lion work­ers, mak­ing it one of the top em­ploy­ment sources in the coun­try. Due to the fact that In­dia is also the world’s sec­ond largest footwear con­sumer af­ter China, about 90% of the footwear made in In­dia is con­sumed by the do­mes­tic mar­ket and the rest is ex­ported. The footwear mar­ket in In­dia is now dom­i­nated by men’s footwear which con­trib­utes close to 58% of the to­tal In­dian footwear re­tail mar­ket and is ex­pected grow at a CAGR of 10% by 2020. The women’s footwear seg­ment, how­ever, is pro­jected to grow at a much faster CAGR of 20%. In term of prod­uct type, ca­sual footwear is the largest prod­uct seg­ment in In­dia’s footwear mar­ket that con­trib­utes ap­prox­i­mately 67% of the to­tal footwear re­tail mar­ket. More­over, non­leather footwear ac­counts for 66% of the over­all footwear mar­ket in In­dia. While the in­dus­try is cur­rently dom­i­nated by the un­or­ga­nized do­mes­tic SME footwear man­u­fac­tur­ers, but with chang­ing con­sumer be­hav­ior and modern life­style, the footwear prod­ucts made by those medium and large brands are likely to wit­ness a big­ger sales in the near fu­ture. Cur­rently, some of the largest footwear man­u­fac­tur­ers in In­dia in­clude Bata In­dia Lim­ited, Lib­erty Shoes Lim­ited, Paragon Group, Re­laxo Footwears Lim­ited, Adi­das AG, PUMA, Skech­ers USA, In­cor­po­ra­tion, Nike In­cor­po­ra­tion, and Metro Shoes. While the ma­jor footwear pro­duc­ing states in In­dia are: Tamil Nadu, New Delhi, Ut­tar Pradesh, Pun­jab, Haryana, Ma­ha­rash­tra, West Ben­gal, Ra­jash­tan, and Ker­ala.

This huge growth po­ten­tial makes De­sign­ers Fair an at­trac­tive busi­ness meet­ing point. Un­der­lin­ing the im­por­tance,the coun­cil un­der­took a mas­sive pub­lic­ity cam­paign to pro­mote in­vest­ments un­der Make in In­dia. Road shows were held in Ger­many, USA, Brazil, Italy, China and Tai­wan. It looks cer­tain that the fourth edi­tion of De­sign­ers Fair will be much grander, and the in­dus­try will wit­ness a big­ger dis­play of tal­ents and cre­ations, and this de­vel­op­ment is a huge op­por­tu­nity for all the stake­hold­ers.

Con­tin­u­ous evo­lu­tion of new de­signs is a pre-req­ui­site to con­sol­i­date and en­hance our mar­ket share in the highly com­pet­i­tive global mar­ket... – Naresh Bhasin, Con­vener - De­sign­ers Fair

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