A Novel Experience: The Pink Post Inc
The Pink Post INC(TPPI) is the brainchild of Sharnamli Mehra Adhar and Mitali Wadhwa, both with experienced backgrounds in the fashion and luxury market in India. After completing their Masters from the UK and working in the fashion space in India, they d
Today, The Pink Post Inc has become a brand synonymous with novel experience-based events, discovering young, fresh talent, and social media marketing in the field of fashion, luxury and lifestyle. Mitali and Sharnamli, curators of Pink Post Inc, one of its kind trunk show presenting the trendiest designers share their views with S&A’S
What inspired you both to launch your business?
We felt that there was a massive chasm between young brands and buyers. There were no places to shop for, except malls. And in malls too there were hardly any homegrown brands that we got to see. So we felt the need to curate a space that is suitable for the young designers of the country and bring them closer to their potential patrons.
Reflection on your journey since the brand’s inception.
The journey seems like a never ending path of development. The best part is that we get to work with so many different brands on so many new things that we are constantly learning and growing as a company. We’ve certainly come a long way, however, we still have miles to go before we sleep!
Do you consider yourself successful and how do you measure success?
We measure our success with the kind of feedback we get from our brands and the shoppers who come for our events. When we are able to contribute in any way to the success of the brands that collaborate with us, it’s the most fruitful feeling. Our goodwill precedes our actions and that we feel is the best measure of our success.
What’s the most exciting thing on the horizon for you both?
We plan on exploring and taking TPPI to newer cities and countries. So that’s the most exciting thing on the horizon for us. Each place brings along a new and interesting challenge which makes the exploration all the more interesting.
Do you have any recent success stories that you’d like to share with our readers?
So our last event was planned on the 2nd day of Navratras on the 10th of October at Hyatt Regency. However the dates changed and it so happened that 10th of October became the first day of Navratras.
It was too late to postpone the show and cancelling was never an option. So we went ahead with it and we were surprised how Delhi came out in numbers for the show! It didn’t feel like we’re hosting the event on a wrong day and that put a big smile on our faces!
What has been your biggest challenge as a business owner and how have you met it?
We’re two women running a business with an all girls team. So in a male dominated society we have had our ups and downs when it comes to people taking us seriously. However, we have been lucky to have associated with some good vendors who have decreased the intensity of the challenges we face. And of course our families have been the strongest support in our endeavours.
Did you face any unique challenges when you started out ?
One unique challenge was to break the mindset of the shoppers who thought we are a wedding exhibition. At the time we started out there were a lot of (and still are) bridal events, catering to wedding centric themes. When TPPI came on the scene, it was difficult for the people to understand that we were not just limited for weddings, but we have something for everyone and for all occasions or even for people who want to casually/indulgently spend on themselves. Redefining luxury shopping for all kinds of needs were a concept that we felt was an initial challenge.
What do you enjoy most about your role?
Apart from being boss babes? We’ve segregated our work depending on the areas of our interests. So Mitali takes care of the operations and the business development side of the company and I head the marketing and brand management /PR for the company.we get to choose the field we like, we are our own bosses and we give a platform to young homegrown companies to develop into a brand, all of this is the most enjoyable amalgamation of our respective roles.
What do you make of the challenges in the industry generated by the regulations that keep changing?
Ever changing regulations keep us on our toes at all times! The fact that we have to keep moulding our business according to them, brings freshness into our work and we’ve been doing this for 5 years now. Luckily, these challenges make our work anything but monotonous.
What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
There can never be a blanket rule for everything. One has to constantly research before taking decisions. Don’t take the rashly and plan ahead of time always.
Do you think it’s important to find a healthy work-life balance? How have you integrated this practice into your firm’s culture?
It’s imperative for women to find that balance. Because families come first always and it’s with their support that we can reach greater heights in our professional endeavours. We as bosses as well as women understand the pressure that women who step out to work face. Which is why we ensure that our team doesn’t have to sit in office for 5 days a week. We work from home and meet as per requirement. We feel this gives enough respite to our team and us to balance our personal and professional lives with ease.
How influential was your family throughout your career as you chased your dream?
A business can’t flourish without a supporting family behind it. We both have been blessed with people who have understood our dreams, motivated us, been exceptional guides and called a spade a spade without mincing any words. That kind of genuine support only comes from a person’s family. And we both owe a lot to them for their contribution in our business.
Where do you envision your company in 5 years, 10 years?
In 5 years we will take over India and in 10 we might take over the whole world! Who knows?
What are some of the most innovative ways you’ve seen entrepreneurs leveraging business to create social impact?
Toms shoes is a great example or the initiative taken by Tejshree Savara through Wexist. Foundation is also a commendable way to amalgamate a social cause with a business endeavor.
What do you think is the key to professional success for women in India?
Education is the key to professional success for women in this country. Not just education for women but education for the families and for the society. Because with education comes understanding, and perspective.
What would be the theme for your next show?
You’ll have to wait to find out!
Lifestyle exhibitions continue to offer exhibitors expanding opportunities. What special offers would you create this year?
We would like to take TPPI and its exhibitors to newer cities so that they have a chance to explore new markets.
Does TPPI offer a highly participative process to educate and inspire participants. Any seminars ?
No TPPI does not organise any seminars. However, we are an approachable team and we make sure we guide everyone who reaches out with the proper selection process and criteria. How TPPI is helping the industry’s value chain prepare for the future? We focus a lot on the trends that may do well in future, but not as a general forecast but forecasting prevalent in the retail sector. We think ahead of the times and hence promote brands that have a different approach to the on going fashion scenario.