Tod’s Un­veils Footwear Style Named ‘Shoeker’

Shoes & Accessories - - The Month That Was -

Tod’s has launched ‘shoeker’ re­cently in Mi­lan. The footwear is a fu­sion be­tween a shoe and a sneaker and cre­ated by No_ Code de­sign lead Yong Bae Sock.

Tod’s chair­man and CEO Diego Della Valle said,“it is sup­ported by a phi­los­o­phy, it’s not only a way to catch the at­ten­tion of the con­sumer but a way of think­ing and it re­sponds to the way we live. We are al­ways on the move, we want to travel light, we don’t want clos­ets that are filled with too much stuff, we want to open the fridge and find food that is easy to cook and healthy. This is the first step in a long-term project and is more a phi­los­o­phy rather than a prod­uct.”

The shoeker was pre­sented by the newly tapped men’s col­lec­tions vi­sion­ary Michele Lupi, who in­tro­duced Yong, and a group of ex­perts out­side of the fash­ion de­sign in­dus­try that are meant to ad­vise on fu­ture prod­uct de­vel­op­ment. These in­cluded Chris Ban­gle, chief de­signer at BMW who in a video talked about aero­dy­namic in­spi­ra­tion bor­rowed from au­to­mo­tive de­sign and fea­tures shared by cars and sneak­ers; de­sign cu­ra­tor An­gela Rui, who dis­cussed changes in lifestyle; cu­ra­tor Gior­gio de Mitri and chef Yoji Tokuyoshi, in charge of the en­su­ing din­ner, on in­flu­en­tial Asian aes­thet­ics.

The shoeker is flex­i­ble and ver­sa­tile, con­ceived for daily use and dif­fer­ent oc­ca­sions from morn­ing to evening, Lupi said. “It’s a hy­brid and this term has now a pos­i­tive con­no­ta­tion in this world where we are al­ways con­nected and where ev­ery­thing is so fluid.” No_­code al­lows to be free, out­side of pre-formed schemes, it has no sea­son­al­ity and al­lows to ex­per­i­ment, con­tended Lupi.

Della Valle and Yong both un­der­scored that the shoe was made pos­si­ble by the fu­sion of ar­ti­sanal crafts­man­ship, re­search on new ma­te­ri­als, in­no­va­tion and tech­nol­ogy. “Not ev­ery­one can tout all these el­e­ments,” Della Valle said. “The ar­ti­sanal el­e­ment is fun­da­men­tal for me, and I have never seen such pas­sion­ate and pro­fes­sional ar­ti­sans,” Yong said.

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