Tod’s Unveils Footwear Style Named ‘Shoeker’
Tod’s has launched ‘shoeker’ recently in Milan. The footwear is a fusion between a shoe and a sneaker and created by No_ Code design lead Yong Bae Sock.
Tod’s chairman and CEO Diego Della Valle said,“it is supported by a philosophy, it’s not only a way to catch the attention of the consumer but a way of thinking and it responds to the way we live. We are always on the move, we want to travel light, we don’t want closets that are filled with too much stuff, we want to open the fridge and find food that is easy to cook and healthy. This is the first step in a long-term project and is more a philosophy rather than a product.”
The shoeker was presented by the newly tapped men’s collections visionary Michele Lupi, who introduced Yong, and a group of experts outside of the fashion design industry that are meant to advise on future product development. These included Chris Bangle, chief designer at BMW who in a video talked about aerodynamic inspiration borrowed from automotive design and features shared by cars and sneakers; design curator Angela Rui, who discussed changes in lifestyle; curator Giorgio de Mitri and chef Yoji Tokuyoshi, in charge of the ensuing dinner, on influential Asian aesthetics.
The shoeker is flexible and versatile, conceived for daily use and different occasions from morning to evening, Lupi said. “It’s a hybrid and this term has now a positive connotation in this world where we are always connected and where everything is so fluid.” No_code allows to be free, outside of pre-formed schemes, it has no seasonality and allows to experiment, contended Lupi.
Della Valle and Yong both underscored that the shoe was made possible by the fusion of artisanal craftsmanship, research on new materials, innovation and technology. “Not everyone can tout all these elements,” Della Valle said. “The artisanal element is fundamental for me, and I have never seen such passionate and professional artisans,” Yong said.