Geox Be­comes Ti­tle Part­ner of Dragon Rac­ing Team

Shoes & Accessories - - The Month That Was -

Geox and Amer­i­can rac­ing team Dragon have re­vealed a three-year part­ner­ship that will see the footwear and out­er­wear com­pany be­com­ing ti­tle part­ner of the For­mula E rac­ing team.

As a re­sult, begin­ning in sea­son 5 of the ABB FIA For­mula E cham­pi­onship the team will be re­named Geox Dragon. Ad­di­tion­ally, Geox will pro­vide its sig­na­ture breath­able footwear and ap­parel to the pi­lots and team mem­bers, who travel across five con­ti­nents and com­pete on ur­ban cir­cuits dur­ing the sea­son.

Geox pres­i­dent and founder Mario Moretti Pole­gato said he is proud this is “not a spon­sor­ship but an al­liance. Geox will work to cre­ate the ideal con­di­tions and al­low pi­lots to max­i­mize their per­for­mances,” he con­tin­ued. “The For­mula E cham­pi­onship will be our lab­o­ra­tory to re­search and ex­per­i­ment breath­ing and per­for­mance-ori­ented in­no­va­tions, and this is ex­tremely in­ter­est­ing for us, as we are a tech­no­log­i­cal com­pany.” In ad­di­tion, the cham­pi­onship will serve as a plat­form to “carry the name of Italy across the world.”

“We are ex­tremely ex­cited to align our­selves with Geox,” Dragon’s Jay Penske said in a state­ment.“with over 60 tech­no­log­i­cal patents and a clear fo­cus on sus­tain­abil­ity, there are pow­er­ful syn­er­gies be­tween Geox and Dragon. We have a unique op­por­tu­nity to im­prove the per­for­mance and com­fort of our team while also rais­ing aware­ness of Geox’s on­go­ing work in sus­tain­able in­no­va­tion,” he added.

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