Geox Becomes Title Partner of Dragon Racing Team
Geox and American racing team Dragon have revealed a three-year partnership that will see the footwear and outerwear company becoming title partner of the Formula E racing team.
As a result, beginning in season 5 of the ABB FIA Formula E championship the team will be renamed Geox Dragon. Additionally, Geox will provide its signature breathable footwear and apparel to the pilots and team members, who travel across five continents and compete on urban circuits during the season.
Geox president and founder Mario Moretti Polegato said he is proud this is “not a sponsorship but an alliance. Geox will work to create the ideal conditions and allow pilots to maximize their performances,” he continued. “The Formula E championship will be our laboratory to research and experiment breathing and performance-oriented innovations, and this is extremely interesting for us, as we are a technological company.” In addition, the championship will serve as a platform to “carry the name of Italy across the world.”
“We are extremely excited to align ourselves with Geox,” Dragon’s Jay Penske said in a statement.“with over 60 technological patents and a clear focus on sustainability, there are powerful synergies between Geox and Dragon. We have a unique opportunity to improve the performance and comfort of our team while also raising awareness of Geox’s ongoing work in sustainable innovation,” he added.