Se­quen­tial Con­firms Ca­muto Will Keep Jes­sica Simp­son Shoe Li­cense Un­der DSW

Shoes & Accessories - - The Month That Was -

New York-based Se­quen­tial Brands Group clar­i­fied that the hugely suc­cess­ful Jes­sica Simp­son footwear la­bel — which has been li­censed to Ca­muto since 2015 fol­low­ing its sale of the brand to Se­quen­tial — is stay­ing put with Ca­muto for the fore­see­able fu­ture. Last month in a ma­jor in­dus­try shakeup, Ca­muto Group was ac­quired by Authen­tic Brands Group and DSW Inc. in a block­buster $375 mil­lion deal. The sur­pris­ing news left many spec­u­lat­ing about the fu­ture of Ca­muto’s port­fo­lio of brands un­der the new own­er­ship.

Se­quen­tial an­nounced it has signed a long-term li­cens­ing part­ner­ship re­newal un­der which the Dsw-owned com­pany will con­tinue to over­see Simp­son’s footwear busi­ness. Se­quen­tial CEO Karen Mur­ray said the part­ner­ship ex­ten­sion “speaks to the brand’s strength as well as con­sumers’ de­mand for fab­u­lous shoes.”

Si­mon Nanke­vis, DSW’S chief com­mer­cial of­fi­cer, said in a state­ment: “The Jes­sica Simp­son col­lec­tion re­mains a key brand within the port­fo­lio, and our longterm re­la­tion­ship with Jes­sica and her com­mit­ment to grow­ing the busi­ness po­si­tion of the footwear cat­e­gory for strong growth in the near term. In ad­di­tion, Jes­sica’s close con­nec­tion to her con­sumer con­tin­ues to foster new op­por­tu­ni­ties as we look to an ex­cit­ing fu­ture to­gether.”

For her part, Simp­son, who has worked with Ca­muto for nearly 14 years as she built her bil­lion-dol­lar lifestyle brand, said she, “I am proud of the footwear busi­ness we have built to­gether, and I feel blessed to carry on [founder] Vince [Ca­muto]’s le­gacy in our shoes and his spirit in our drive to keep dream­ing big­ger.”

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