Crocs opens its 100th store in In­dia


Shoes & Accessories - - Con­tents -

As part of its am­bi­tious and ag­gres­sive ex­pan­sion strat­egy in the In­dian sub-con­ti­nent, Crocs In­dia an­nounces the open­ing of its 100th store at Chen­nai. The new store, which spreads across 625 sq. ft., is Crocs’ third store in the city and 5th in the state of Tamil Nadu. Boast­ing a premium lo­ca­tion at VR Mall, the hub for lux­ury and in­ter­na­tional brands in Chen­nai, Crocs 100th store prom­ises to strengthen the reach of the iconic brand in the state cap­i­tal. Since the open­ing of its first store in In­dia in 2008, Crocs has suc­cess­fully carved a dis­tinct po­si­tion­ing for the brand amongst the In­dian con­sumers akin to its global po­si­tion­ing and is grow­ing at a ro­bust pace with pres­ence across 50 cities in In­dia. In Delhi NCR, Crocs has 11 stores at Gal­le­ria Gur­gaon, Pa­cific Mall Delhi, DLF Place Saket, Kamla Na­gar, Select City Walk Saket, Mall Of In­dia, GIP Noida, Metropoli­tan Gur­gaon, South-ex, Con­naught Place and Logix Mall.

Crocs, which is known glob­ally for its iconic Clogs, is turn­ing to­wards In­dia to fuel its next phase of growth. In­dia is cur­rently the 6th big­gest mar­ket for Crocs glob­ally with a high dou­ble-digit growth year on year. Metro Shoes, the na­tional fran­chise part­ner of Crocs In­dia, will be op­er­at­ing this 100th store lo­cated in Chen­nai. The part­ner­ship with Metro Shoes be­gan in 2014 which has helped the iconic footwear brand in ex­pand­ing its reach to over 50 cities through its EBO op­er­a­tions.

Speak­ing on the oc­ca­sion, Deepak Ch­habra, CEO & MD- Crocs In­dia, said, “We are ex­cited on reach­ing the cen­tury mark in In­dia. In­dia is one of the rare mar­kets where even after open­ing 100 stores we still feel un­der-pen­e­trated. Our ab­so­lute fo­cus for the next phase of geo­graph­i­cal ex­pan­sion will con­tinue to be on top 6 metro cities across the coun­try along with state capi­tals. Ex­clu­sive brand stores are a very sig­nif­i­cant part of our growth strat­egy. In ad­di­tion to ag­gres­sively grow­ing our EBOS, we will be strength­en­ing our pres­ence in tier-2 cities via MBOS and Kiosks. Fur­ther, e-com­merce will re­main an in­te­gral part of our distri­bu­tion strat­egy and help us reach out to con­sumers where our brick and mor­tar pres­ence is lim­ited. Re­gion-wise South In­dia, due to its de­mo­graph­ics and very high brand re­call, con­trib­utes the high­est amongst all re­gions in the coun­try and will re­main an in­te­gral part of our In­dia growth strat­egy.”

Com­ment­ing on the oc­ca­sion, Rafique Ab­dul Ma­lik, Chair­man & MD, Metro Shoes, said, “We would like to con­grat­u­late Crocs In­dia on the launch of their 100th store and are con­fi­dent that this is just one of many more mile­stones to fol­low. Metro Shoes is glad to part­ner with a brand which de­spite be­ing just 16 years old has an iconic sta­tus with prob­a­bly the high­est brand-re­call across the globe. In­dia as a na­tion has a high affin­ity for open shoes and san­dals ow­ing to the cli­matic con­di­tions, mak­ing Crocs highly rel­e­vant in this mar­ket.”

With its unique brand aware­ness and break-through prod­uct in­no­va­tions, Crocs is pro­gress­ing to­wards be­com­ing In­dia’s top non-ath­letic ca­sual footwear brand. Other than its EBOS, Crocs as­serts its strong pres­ence in MBO channels through which its over­all off­line reach ex­tends to more than 150 cities via 1500 + pointsof-sale. Ad­di­tion­ally, it caters to 20000+ pin codes trans­lat­ing to 400 cities via its e-com­merce pres­ence.

Over the past 16 years, Crocs has sold more than 350 mil­lion pairs of shoes world­wide. The brand claims that it will con­tinue to fo­cus on clogs and san­dals, along with new prod­uct in­no­va­tions and ex­ten­sions of the cur­rent prod­uct line.

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