MALL OF AMER­ICA ADDS SEAM­LESS PAY­MENT OP­TIONS FOR TOURISTS

Shopping Center News - - NEWSMAKERS NATIONAL -

The Mall of Amer­ica is boost­ing its ap­peal to Chi­nese vis­i­tors through a part­ner­ship deal that will al­low over­seas shop­pers to pay through dig­i­tal pay­ment plat­forms Ali­pay and WeChat Pay. Ac­cord­ing to tcb­mag. com, the com­pany at the cen­ter of the ar­range­ment, Cal­i­for­nia-based Cit­con, will co­or­di­nate the cross-bor­der trans­ac­tions. Not only will MOA’s deal with Cit­con re­duce is­sues Chi­nese mall-go­ers face in the check­out line, it will also point those same shop­pers to en­gage­ment op­por­tu­ni­ties at the mall and as­sis­tance with lo­cat­ing nearby stores and claim coupons.

“As a des­ti­na­tion that at­tracts over 40 mil­lion vis­i­tors an­nu­ally, it’s cru­cial for us to con­tinue pro­vid­ing ser­vices for our guests to cre­ate a seam­less ex­pe­ri­ence when vis­it­ing Mall of Amer­ica,” said Jill Renslow, MOA’s SVP of busi­ness de­vel­op­ment and mar­ket­ing, in a state­ment. “Cit­con’s ded­i­ca­tion to pro­vide fa­mil­iar­ity and con­ve­nience to Chi­nese con­sumers is some­thing that res­onates greatly with us and we’re ex­cited to im­ple­ment their pay­ment so­lu­tion across our prop­erty.”

“Chi­nese con­sumers have be­come ac­cus­tomed to the idea of do­ing ev­ery­thing on mo­bile… Ac­cept­ing the fa­mil­iar and pre­ferred mo­bile pay­ment op­tions has be­come a ne­ces­sity for re­tail­ers,” said Chuck Huang, founder and CEO of Cit­con, in pre­pared re­marks. “We are thrilled to part­ner with Mall of Amer­ica to bring a seam­less pay­ment and shop­ping ex­pe­ri­ence to modern Chi­nese con­sumers.”

IVY PHO­TOS / Shut­ter­stock.com

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