ONITSUKA TIGER OPENS FLAGSHIP STORE IN SELECT CITYWALK, SAKET
Onitsuka Tiger announced the ofͤcial launch of their third store in India at the premium retail and lifestyle hub, Select CityWalk, New Delhi. This store is close on the heels to the brand’s second store at Chandigarh’s Elante Mall and the ͤrst one at Mumbai’s Palladium mall. Actor Tiger Shroff launched the store amidst fanfare in the capital city. The store offers a range of legacy and new collections like Mexico 66 Sd, Tsunahikiand the Exclusive Nippon Made Collection.
In-lieu of the brand’s strong Japanese connect, the opening of the store began with the traditional sake breaking ceremony by Onitsuka Tiger loyalist and Bollywood action star Tiger Shroff along with Rajat Khurana, Managing Director, ASICS India Pvt Ltd. The new Onitsuka Tiger store offers an enjoyable shopping experience for ardent fans as well as the fashion conscious, the sports enthusiast, the sneaker collector or casual shopper, families and tourists. It stocks the brand’s latest collection at prices consistent with its other stores, ensuring it will be a favourite for sneaker lovers.
The opening of this new store aligns with the Onitsuka Tiger story, created in 1949 by Kihachiro Onitsuka who started the brand with a humble idea that sport had the power to transform lives. Till today, the rich heritage and Japanese craftsmanship of the brand, combined with a timeless aesthetic that was discovered on the track, is now worn and seen on streets around the world. Constantly branching out and collaborating with a variety of creative souls from visual artists to fashion designers, from art collectives to sneaker heads, the spirit of Onitsuka Tiger has uplifted its sporting brand into the fashion and lifestyle scene.
Speaking at the launch,Rajat Khurana said, “It is a special day for us as we launch our third exclusive outlet of Onitsuka Tiger in India. Our one of a kind modern designs and stripes have achieved cult status world over and has a great connect with fashion influencers too. With the launch of our flagship store, we are hopeful to retain and attract many more brand loyalists and be able to cater to their fashion sensibilities.”
The artisanship of the Japanese brand extends in the retail space of 90 square meters to the store interior accented by Sumi mortar, a distinctly unique material that has the texture of wood, amplifying the store’s intricate yet edgy look. A complex eight-step process goes into the formulation, which uses ingredients such as AsagiTsuchi, a special type of Japanese soil used to prevent cracking, and Sumi paint.