VR PUNJAB, MOHALI
We bring you a list of malls which completely turned around. From being sluggish, they abundantly met consumer needs, and become some of the more successful shopping centres in the country. These malls were among those who were awardees and ͤnalists at India Shopping Centre Awards 2018 for being the best performing malls with amazing turnaround stories.
In September 2017, Virtuous Retail bought over North Country Mall in Mohali and rechristened it VR Punjab. Owned and operated by Virtuous Retail, the total built up area of the mall is 17,50,000 sq. ft. and a gross leasable area of 9.95 L sq.ft. The estimated average footfall per day on weekdays is 16,222, while the estimated average footfall per day on weekends is 23,200.
VR Punjab, which offers all things close to the Punjabi heart, is all set to become ‘the’ premium lifestyle destination of the state, even attracting visitors from surrounding regions like Ludhiana, Mohali, Panchkula and Jalandhar as well.
The super-regional centre, with over 1 million sq. ft, is one of the largest operating malls in Punjab. It is anchored by top national and international brands like H&M, Zara, PVR, Forever 21, Westside, Lifestyle, Central & Home Center, across key retail and lifestyle segments, and a regional Reliance Market.
The number of covered car parking slots in the mall is 1,522, open car parking slots are 563, the number of covered 2 wheeler parking slots is 1,360. The mall houses 14 pairs of escalators and one travellator. There are also 20 elevators and 2 ATMs.
There are a total of 102 tenants in the mall. The mall has completely revamped its offerings with an exciting mix of new retail and F&B tenants, in addition to entertainment offerings.
Virtuous Retail has combined its global expertise and local knowledge, accrued over a decade of pioneering future-proof lifestyle destinations in India, to create a high performance retail environment with strong urban connections.
VR Punjab now presents patrons with intelligently designed hardscapes and manicured softscapes, blending seamlessly with the best retail, F&B and entertainment options for a truly memorable experience Customer Service &Tenant Relations VR operates on a core philosophy of Connecting Communities©and has a focus on creating lifestyle centres that connect consumers and retailers and strengthen societal ties, through the art of place-making.
The mall prides itself on ensuring great customer service and support. They added a strong Guest Representative Executive team to address consumer queries and issues on a regular basis. Apart from this, they encourage consumers to ͤll out feedback forms so that they can incorporate changes suggested by customers.
The mall has also introduced additional services like ATMs, Prams for babies, First Aid kits, Wi-Fi hotspots, charging points for electronics etc. which make our customers feel safe and secure and connected, when they visit the centre.
The mall has a Retail Satisfaction Index, which is a retailer survey conducted every quarter, in order to analyze the growth of each of its tenants and also take feedback from them on various parameters. VR Punjab continuously works towards providing its partners with the best marketing support and organises joint events to make sure that every brand gets proper visibility.
Promotional activities like associations with major radio channels and print media from the city, sporting events, reality shows, culinary shows, art competitions, musical evenings, treasure hunts, fashion shows, CSR activities, association with prominent NGOs and independent schools helped the mall increase its visitor base and develop a loyal set of customers.
The mall recorded footfall growth at an average of 18 percent. It’s YOY TD increased by 16 percent and the mall recorded its highest footfall since inception in January 2018 because of all the activities conducted. The highest single day footfalls since inception was recorded on December 25, 2017 and the highest retail revenue since inception was recorded in the month of January 2018.
For its amazing makeover with even better results, VR Punjab was honoured with IMAGES Most Admired Shopping Centre Of The Year: Turnaround Award at the IMAGES Shopping Centre Awards 2018.