Chef Mumma Contest organized at Mall of Amritsar on Mother’s Day and Junior Chef Contest on Children’s Day helped the mall connect with the community.
A live reality show “Unlock your Luck” was organized for the ͤrst time ever in a mall as part of Mall of Amritsar’s EOSS campaign. It was a 3-day long event in which participants stayed at the mall for 3 continuous days and nights. The top two participants who cleared all challenges got mega prizes including a Hyundai Accent Car and a Royal Enͤeld Bike. Various Live concerts, meets and greets with movie stars were organized at the mall.
Three fashion shows and two talent hunt contests were organized in 2017 to connect with youngsters and give them a platform to perform.