Brands in Malls Providing Unique Retail Experiences
ThickShake Factory is the home to mouth-watering shakes and beverages. Started by brothers Yeshwanth and Ashwin, ThickShake Factory’s ͤrst store opened in Hyderabad in 2013. In three years, the brand had the world sipping on its awesomeness. The name was decided upon to differentiate the product from regular milkshakes in India. The brand has 87 outlets across 20 cities in India and one international outlet in LA, California. They are targeting 200+ outlets by 2019.
The ThickShake Factory is India’s ͤrst premium ThickShake Brand and brought to India the concept of running a cold dessert beverage-centric Quick Service Business for the ͤrst time. They are the category creators of the product focusing on specialty retailing of shakes. The unique concept of making the business out of milkshakes by bettering it is what the brand is has been focusing since its launch. Being probably the only brand in the segment that controls the entire value chain from the supply of raw materials to the end product, this helps create uniformity in the overall taste and consistent product quality across locations. The USP of the brand is the thickness of the shakes which creates and the unmatched quality of the product.
“Over the last four years, the brand has actively created a change in the way India consumes cold beverages. The ThickShake Factory has consistently managed to engage with its audience on Social Media, enhancing their experience with the brand. They have seen a quarter-on-quarter growth of 40 percent in cities like Chennai and around 20 percent on an average across stores. The year-on-year average sales growth is about 120 percent which is nearly 4X the industry standard,” says Yeshwanth Nag Mocherla, CoFounder, ThickShake Factory.
A robust Loyalty Program is another effective way to engage with the customers.
According to Mocherla, “Experiential / immersive commerce is one of the fastest growing segments in retail. It is all about telling a story. With the advent of the digital age, today a customer carries a store in his/ her hand. This means that they need to be immersed in the brand messaging, surrounding them with the lifestyle that the brand represents long before they set foot in the store. The concept of specialty retail, in any category, has tremendous potential.”
Urban Ladder– In a market cluttered with various e-commerce marketplaces that allow consumers to buy different product categories from as many sellers/vendors as possible, Bengaluru-based online furniture retailer, Urban Ladder set its eyes on being different from Day One. From creating an online furniture brand that consumers trust and buy from, Urban Ladder has today expanded offline aggressively in order to extend the ͤve-sense experience to their customers. Apart from touch and feel, the brand provides home solution and interior designer services to clients.
Chumbak – The USP of Chumbak is its product assortment which has been entirely created on a fun and colorful design philosophy. From looking at in-store engagement with our customers through activations such as ‘Wheels of Fortune’ to store opening experiences that include fortune cookies being given out on opening, the idea of engagement at the store is to ensure our customers ͤnd enough reasons to return to the store and ͤnd random surprises that will make them happy and satisͤed.
Chai Point – Chai Point, India’s largest organized Chai retailer, brings a perfectly brewed cup of Chai made with fresh, natural ingredients to ofͤces and working professionals around the country. With over 100 service hubs, Chai-on-Call and boxC.in are designed for corporate, Chai Point is revolutionizing the way Chai is consumed in India. Chai Point also retails its own brand of consumer packaged goods, Made-For-Chai, which are bitesized snacks.
Smoor – Chocolates, cakes and sinful delicacies, Smoor presents the consumers with a new world of true couverture chocolates and more, made from real and authentic ingredients concocted by master chocolatiers from around the world. Patrons come from far and wide to visit their lounges to sample the unique taste of Smoor’s wares and wonder at the brand’s exquisite and exclusive packaging.
De Moza – De Moza brings a specialized experience for its consumers in the form of superͤne bio wash cotton and vortex viscose fabric with stretch properties. Their mantra is simple – to bring the latest trend to the customer at affordable prices and with best in class quality.
Specsmakers – Specsmakers Opticians Pvt Ltd is one of South India’s fastest growing optical retail chain with a vision to provide best quality eye wear products, services at affordable price range, Their unique services include eye testing, free repairs and cleaning of eyewear.
THE THICKSHAKE FACTORY HAS CONSISTENTLY MANAGED TO ENGAGE WITH ITS AUDIENCE ON SOCIAL MEDIA, ENHANCING THEIR EXPERIENCE WITH THE BRAND. THEY HAVE SEEN A QUARTERON-QUARTER GROWTH OF 40 PERCENT IN CITIES LIKE CHENNAI AND AROUND 20 PERCENT ON AN AVERAGE ACROSS STORES. - Yeshwanth Nag Mocherla