CONCEPT STORES IN MALLS
concept heritage store in High Street Phoenix Mumbai was inaugurated in June 2018 and serves to map the customer’s in-store journey with an elegantly presented timeline of key events and innovations in the brand’s history. In living up to the brand’s reputation as an expert shirt-maker, the store has a ͤnely curated ‘shirt bar’, which displays the extensive range of Arrow shirts.
Godrej’s India Circus
recently launched its ͤrst store at luxury mall Palladium Mall, Chennai. The decor of this new experience store renders a contemporary feel of the ‘Circus’. The shoebox store of almost 700 sq. ft. is a linear cuboid with 16’ high walls, painted part white and part charcoal, the latter colour continuing on the ceiling, which is a melee of layered services, all coloured in charcoal too. Apart from the white track lights and suspended lights, the ceiling also houses suspended wallpaper frames and clusters of Moroccan lights.
one-of-a-kind concept store in LuLu Mall, Kochi, is inspired by the Parisian design values of the brand. The store is aesthetically designed using minimalistic settings using metal and wood for major ͤttings and ͤxtures. The store dons an edgy look with a cement floor and open architecture resembling a loft. The store has created a rugged whitewashed brick wall to showcase the latest denim collection. The brand has also added subtle elements such as books, rugs, plants and cushions to create a vibrant yet comforting atmosphere at the store.
AND Flagship Store
in DLF Mall of India is inspired by the New York style of living for the modern woman. The store has a French-window style forefront which leads into an environment that delivers a congruent in-store experience. A luxurious home interior palette, augmented with black and white tones in bold patterns across different zones. Fixtures and services in the store are as deͤned as the New York character of the store. The printed imagery of Hollywood stars, framed fashion shoots and style tips combined with minimalistic VM give the store a very international feel.
Heads Up For Tails
is yet another brand which is vouching for the promising future of concept-based retailing in India. Apart from being present on a number of high streets, one can ͤnd Heads Up For Tails in DLF Mall of India in Noida. The startup makes a line of upscale, utility-based products for pets with a strong focus on design. This includes products such as dog beds, apparel, collars, accessories, toys, grooming products, treats, as well as a line for pet lovers. There is also a strong focus on customisation and personalisation based on what the customer is looking for.