EXPERIENTIAL RETAIL OVER SHOPPING DESTINATION
Shopping centres across the globe are today focusing on experiences, with actual shopping taking a backseat. There are malls offering over-the-top features including indoor ski hills, indoor theme parks, water parks, zoos, science centres, shooting ranges and even an underground shark tunnel. NCR’s Mall of India has an indoor ski-range – Ski India, The Great India Place has a water park and one of the best kids play zone in town – Worlds of Wonder and Kidzania. The Grand Venice Mall in Greater Noida offers gondola rides. The Mall of America in Minnesota has an indoor amusement park, complete with a roller coaster an underground aquarium, a water park and a gun range.
The Venetian Hotel & Casino in Las Vegas also has gondolas that ferry consumers from one designer store to another. The Berjaya Times Square shopping mall in Kuala Lumpur, has an extraordinary 48-storey complex house with a theme park, 3D cinema as well as a hotel.