JUNC­TION MALL, DUR­GA­PUR (WEST BEN­GAL)

Shopping Center News - - REINVENTING RETAIL -

Junc­tion Mall has been de­signed by Stephen Coates, an ar­chi­tect from Sin­ga­pore. The mall is de­signed as a ship with green land­scap­ing on three of its sides. One side of which is ex­posed to wide panoramic view of the na­tional high­way and one side is a large am­phithe­ater.

The de­sign has been cho­sen to give a dif­fer­ent ex­pe­ri­ence to vis­i­tors. The spa­cious lay­out – both in­side and out­side the mall – is unique. The airy am­phithe­ater in front adds value to the mall. It is a des­ti­na­tion for all vis­i­tors to hang­out and spend leisure time apart from shop­ping.

“Apart from shop­ping, en­ter­tain­ment, din­ing, and leisure com­po­nents must be in­cluded in the de­sign­ing of a mall to achieve suc­cess. In cur­rent sce­nar­ios of mall cul­ture, the in­tro­duc­tion of tech­nol­ogy adds ex­tra mileage. Lat­est tech­nol­ogy in mall op­er­a­tions, mar­ket­ing and ex­pe­ri­ence, are now cru­cial to mak­ing these cen­ters a reg­u­lar part of cus­tomers’ lives. A well blend of all these fac­tors are very much re­quired to cre­ate a world class mall,” says Ari­jit Chat­ter­jee, COO, Junc­tion Mall, Dur­ga­pur.

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