Growel’s 101 Mall Thinks Out-Of-The Box, Undertakes Unique Activities For Visitors
Growel’s 101 Mall in Kandivali, Mumbai is one of the most sought-after destinations in the western suburbs when it comes to the experience of hanging-out with family or friends, watching movies or simply having a relaxed time. Over the past few years, however, the mall has gone much beyond simply providing a space for recreation.
The mall has undertaken several activities in the recent past to provide a complete entertainment experience to its patrons as well as to give back to the society, bringing about a change in the lives of people.
In the ͤrst half of the year, the mall organised a unique initiative as an ode to woman power. In the month of March, on the occasion of Women’s Day, the mall hosted Artistree – a fourday festival to celebrate womanhood. It aimed at providing a platform to women to showcase their myriad talents and receive appreciation for them. As an encore of the popularity and overwhelming response that the event has been garnering since the past few years, the ͤfth year too witnessed participation of hundreds of women eager to showcase their skills and talent. ArtiSTREE-2018 spanned over ͤve very innovative segments this: Queen of Environment, Queen of Social Causes, Queen of Arts, Queen of Cuisines and Queen of Performance. Queen of Environment and Queen of Social Causes were two new segments added this year keeping in tandem with the growing concern over these issues. Each segment saw an awesome response from women across the city. In the wake of the recent plastic ban in the state, Growel’s 101 Mall put their best foot forward to safeguard the environment and do their bit for public welfare. The Mall joined hands with Aadharika Samaj– an NGO formed and managed by women from the slums of Kandivali and Borivali which works to build entrepreneual skills to empower poor women. The activities undertaken through this partnership included providing shoppers and visitors with a cheaper alternative to plastic bag i.e. cloth bags starting at only Rs 5 to 15, using the money raised from the sale of the bags to support slum women and conducting a workshop for children and their families on eco-friendly alternatives.
In the month of May, the mall once more organised Europa Calling -- its much loved and hit extravaganza that brings a slice of Europe to India. This year, visitors were given a chance to experience the colourful culture of the land with scintillating dance performances like Latino, Antre, French Can-Can, Flamenco, Salsa and Samba performed by dancers from Europe.
The event did not leave out the delectable European food with workshops conducted on preparing the best Tiramisu -- a Classic Italian Dessert and Pasta in a traditional Italian way along with summery mocktails.
There were also several other activities with a European Essence like Venetian Mask-making, Monalisa Portrait Sketching, Eiffel Tower Paper Art, Europe Monuments making by clay and Rock paintings which are an inseparable part of street art in Europe.