Growel’s 101 Mall Thinks Out-Of-The Box, Un­der­takes Unique Ac­tiv­i­ties For Vis­i­tors

Shopping Center News - - SNAPSHOTS -

Growel’s 101 Mall in Kan­di­vali, Mum­bai is one of the most sought-after desti­na­tions in the western sub­urbs when it comes to the ex­pe­ri­ence of hang­ing-out with fam­ily or friends, watch­ing movies or sim­ply hav­ing a re­laxed time. Over the past few years, how­ever, the mall has gone much beyond sim­ply pro­vid­ing a space for re­cre­ation.

The mall has un­der­taken sev­eral ac­tiv­i­ties in the re­cent past to pro­vide a com­plete en­ter­tain­ment ex­pe­ri­ence to its pa­trons as well as to give back to the so­ci­ety, bring­ing about a change in the lives of peo­ple.

In the ͤrst half of the year, the mall or­gan­ised a unique ini­tia­tive as an ode to woman power. In the month of March, on the oc­ca­sion of Women’s Day, the mall hosted Artistree – a four­day fes­ti­val to cel­e­brate wom­an­hood. It aimed at pro­vid­ing a plat­form to women to show­case their myr­iad tal­ents and re­ceive ap­pre­ci­a­tion for them. As an en­core of the pop­u­lar­ity and over­whelm­ing re­sponse that the event has been gar­ner­ing since the past few years, the ͤfth year too wit­nessed par­tic­i­pa­tion of hun­dreds of women ea­ger to show­case their skills and tal­ent. ArtiSTREE-2018 spanned over ͤve very in­no­va­tive seg­ments this: Queen of En­vi­ron­ment, Queen of So­cial Causes, Queen of Arts, Queen of Cuisines and Queen of Per­for­mance. Queen of En­vi­ron­ment and Queen of So­cial Causes were two new seg­ments added this year keep­ing in tan­dem with the grow­ing con­cern over these is­sues. Each seg­ment saw an awe­some re­sponse from women across the city. In the wake of the re­cent plas­tic ban in the state, Growel’s 101 Mall put their best foot for­ward to safe­guard the en­vi­ron­ment and do their bit for pub­lic wel­fare. The Mall joined hands with Aad­harika Sa­maj– an NGO formed and man­aged by women from the slums of Kan­di­vali and Bori­vali which works to build en­trepreneual skills to em­power poor women. The ac­tiv­i­ties un­der­taken through this part­ner­ship in­cluded pro­vid­ing shop­pers and vis­i­tors with a cheaper al­ter­na­tive to plas­tic bag i.e. cloth bags start­ing at only Rs 5 to 15, us­ing the money raised from the sale of the bags to sup­port slum women and con­duct­ing a work­shop for chil­dren and their fam­i­lies on eco-friendly al­ter­na­tives.

In the month of May, the mall once more or­gan­ised Europa Call­ing -- its much loved and hit ex­trav­a­ganza that brings a slice of Europe to In­dia. This year, vis­i­tors were given a chance to ex­pe­ri­ence the colour­ful cul­ture of the land with scin­til­lat­ing dance per­for­mances like Latino, An­tre, French Can-Can, Fla­menco, Salsa and Samba per­formed by dancers from Europe.

The event did not leave out the de­lec­ta­ble Euro­pean food with work­shops con­ducted on pre­par­ing the best Ti­ramisu -- a Clas­sic Ital­ian Dessert and Pasta in a tra­di­tional Ital­ian way along with sum­mery mock­tails.

There were also sev­eral other ac­tiv­i­ties with a Euro­pean Essence like Vene­tian Mask-mak­ing, Mon­al­isa Por­trait Sketch­ing, Eif­fel Tower Pa­per Art, Europe Mon­u­ments mak­ing by clay and Rock paint­ings which are an in­sep­a­ra­ble part of street art in Europe.

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