So, one more Photokina has come and gone. Considering the economic state of Europe and the rest of the world, the imaging industry put up a commendable show. The competition between the old imaging companies (read Nikon, Canon, Pentax etc.) and the consumer electronic companies (read Panasonic, Samsung and Sony) is getting more and more acute. The second group is trying to change the rules of the game ( ILCCs are an example); the old imaging companies are trying to up the barriers. The competition is good if the end customer benefits in the form of better technology and keen pricing.
Let us see how this unfolds in the years to come.
H. S. Billimoria