Xerox sees tremendous growth
potential in the area of personalised and customised photo printing which altogether takes printing to a different level of consumer experience. Pankaj Kalra, Associate Director and Head of Graphic Communications, Xerox India outlines that the company’s e
How buoyant is the graphic communication and digital printing market in the country? How is Xerox positioned to garner volumes ahead of competition in the market?
India is a key market for Xerox and over the years it has ushered the digital printing industry with technology and innovations. Xerox has identified this year’s theme as ‘Digital Activation’ with the ‘New Business of Printing’, thereby Xerox looks at providing real solutions to real business challenges for its partners and customers. Going forward, Xerox will continue to build its inventions into business by embedding them in superior Xerox products and solutions, using them as the foundation of new businesses, or licensing or selling them to other entities.
How are Xerox machines catering to the photographic printing services market, and what are the comprehensive solutions you are putting into place to drive growth?
Digital photo- printing represents a huge opportunity in the Indian market. Xerox sees tremendous growth and potential in the area of personalised and customised photo printing which takes printing to a different level of consumer experience. Xerox is tapping this market along with various photo labs and print partners to drive awareness among the photo community and enable them to explore profitable business opportunities in this segment. Our Xerox digital Color press, the Xerox 1000 Color Press offers High Definition 2400 x 2400 production photo printing and with an optional clear ink station. It enables the photographers to highlight and bring photos back to life. Xerox, recently, also launched a slew of new, affordable, mid- production digital color presses in India: the Xerox 770 Color Press and the Xerox 700i digital color press! Both these digital presses have taken the photo lab industry by storm and have already installed almost 50 such units in a brief span of less than 6 months.
How has the unveiling of the Xerox 770 digital color press bolstered the capability to cater, and what are the number of installations you are looking at?
The Xerox 770 Color Press provides outstanding photo image quality, excellent performance, complete versatility, effortless productivity and day-in, day-out reliability. The press is capable of doing most demanding digital photo color printing jobs for a wide range of digital photo applications such as wedding albums, personalised calendars, invitation cards and posters etc The Xerox Color Press 1000 gives the photographer the ability to highlight selective portions of the faces or jewellery and bring it back to life. It can also give a 3D ( 3 dimensional) look and feel to the print! In addition to printing the photo and wedding albums, the photo labs can create coffee table books, personalised photo calendars, birthday and wedding invitation cards, etc. It also enables to print on non- tearable waterproof media too.
How is Xerox keeping an eye on pocket friendly solutions and at the same time adhering to quality and creativity?
The latest Xerox 700i and the 770 digital presses have been launched keeping in the mind the need for a pocket friendly solution! Xerox digital presses open up opportunities for the photo industry to service clients with new innovative applications such as personalised photo books, photo calendars, personalised photo planners and other print knick- knacks at affordable prices. Xerox color presses increase productivity by 25 to 35 percent by automating operator tasks, reducing the need to interrupt the press for adjustments and decreasing overall operating costs. At extremely low running costs and low power consumption and automatic back to back both side printing, the Xerox color presses are apt for any digital photo printing solutions.