Sony India launches 3 new cameras

Sony launched three new cameras in India—the Alpha 7S, Alpha 77 II and the Cybershot RX100 III.

Joining the acclaimed A7 and A7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new A7S model offers better sensitivity and low noise and 4K video ability. It adopts the XAVC S recording format which allows for full HD recording at a data rate of 50 mbps, with lower compression for improved video quality. The camera features a newly developed 12MP 35mm full frame Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600. The A7S is compatible with the family of E-mount lenses, as well as A-mount and others lens systems with optional adapters. A7S full-frame interchangeable lens camera will be available at selected Alpha Flagship stores and Sony Centers across India, for a price of Rs.1,54,990. The A77 II builds on the design of the A77 and A700, but has a tough, dust and moisture resistant body. It features 79 autofocus detection points, including 15 cross points within most frequently- used central area of the sensor. It offers a 24MP Exmor CMOS sensor with a BIONZ X processor. There’s also a f/2.8 AF point placed horizontally in the centre of the sensor. The AF system also performs well in low light, locking onto subjects in scenes with illumination levels as low as EV-2 (ISO100). The camera has a clear XGA OLED Tru-Finder screen with 2,356K-dot resolution. The A77 II can record Full HD 60p and 24p movies using the AVCHD 2.0 format. The A77 II is available for Rs. 84,990 (body only). The compact Cyber-shot RX100 III has an OLED TruFinder with Zeiss T* coating and a 180-degree tilting LCD screen. It features the Zeiss Vario-Sonnar T* 24-70mm f/1.8-2.8 lens. A built-in 3-stop Neutral Density filter gives more creative flexibility. The camera has a 20MP backilluminated Exmor R CMOS sensor and powerful BIONZ X processor. The RX 100 III can take 50 Mbps high bit-rate Full HD movies with XAVC S support. the articulated 3.0-type Xtra Fine LCD screen flips up 180 degrees for taking selfies. The camera is available for Rs.54,990