Panasonic Expands Lumix S Series

Panasonic

has introduced a new large-aperture standard fixed focal length lens, the Lumix S 50 mm f/1.8 (S-S50), as the second addition to the series of four f/1.8 large-aperture lenses based on the L-Mount system standard. Owing to the consistent diameter, users can also apply the same filters across the Lumix S series set of lenses. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. The new lens is comprised of nine lens elements in eight groups including three aspherical lenses, one ED (Extra-Low Dispersion) lens and one UHR (Ultra-High Refractive Index) lens. The ED lens also suppresses chromatic aberration.

According to Panasonic, the lens excels in video recording performance with a mechanism that suppresses focus breathing, previously a fatal problem of all interchangeable lenses designed for still image photography. It also comes with a micro-step aperture control for smooth exposure change. The lens is compact, lightweight (approximately 300 g), dust/splash-resistant, and able to withstand use under harsh conditions as low as 14 degrees F. The new 24 mm and 35 mm f/1.8 large-aperture lenses are also under development to add to the Lumix S Series lens line-up. The Lumix 50 mm f/1.8 will be available in July across channel partners at a price of USD 449.99.

Sony

has announced the launch of ‘Create Action’, a USD 1 million grant program designed to support ‘underserved and underrepresented’ communities by amplifying the efforts of local, non-profit organisations embedded within these communities. This program is reportedly, a part of Sony’s social justice efforts, with funding sourced from the company’s Global Social Justice Fund.

The company has reported that it will select a total of 10 organisations to receive the Create Action grants, with one new grant being announced each month, from June, 2021 through March, 2022. The winners of the grant will receive USD 50,000 in cash (cheque) and USD 50,000 in Sony Electronics products. Additionally, the company has also reported that it will provide the winners with a custom short film promoting the organisation’s mission and efforts, created in collaboration with a team of Sony-affiliated creators, support to help spread their message and raise awareness and additional opportunities for collaboration with Sony Electronics and an extended network of corporate partners. Eligible non-profit organisations need to be 501(c) (3) with less than USD 500k annual operating revenue for 2019 and 2020, with a key focus on programs including, but not limited to STEAM Education (Science, Technology, Engineering, the Arts and Mathematics), Academic Enrichment, Workforce Development and Community and Civic Engagement.

The program was launched with a national call-to-action for applications open through March 29, 2022.