Canon Launches New Ad Campaign

Canon

has launched a regional ad campaign titled ‘Weddings by Canon’, in key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. The campaign has been unveiled by Mammootty, who is reportedly, an avid Canon user himself.

Through this campaign, Canon says that it aims at reaching out to the “Just Born Couples” who are in the midst of planning one of the most memorable days in their life. The campaign highlights the role of the wedding photographer in capturing the wedding moments. The ad film has been shot in Kerala, with its mist-clad mountains, beaches and serene backwaters. Speaking on the campaign, Manabu Yamazaki, President and CEO, Canon India said, “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same moments that are worth celebrating and capturing. At Canon India, it has been our constant endeavour to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for the to-be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

Further elaborating on wedding photography and the campaign, C. Sukumaran, Director- Consumer Systems Products and Imaging Communication Products said, “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom, but also of two families coming together.

Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soonto-wed couples.”