Fujifilm Organises ‘The Unity Run’ with Milind Soman

To mark the celebration of the 75th Independence Day, Fujifilm collaborated with style icon Milind Soman for “The Unity Run” as the healthcare imaging partner. The celebrity runner ran solo from 15 to 23 August covering a stretch of 400 km from Mumbai to Statue of Unity, Gujrat, in 8 days. Starting his run from August 15, Soman was accompanied by selected Fujifilm customers to join and support him for a limited stretch. He covered an average distance of 40 km daily in his signature barefoot running style with an average daytime temperature of 40°C.

Speaking on the occasion, Koji Wada, Managing Director, Fujifilm India said, “On this momentous day of the 75th Independence anniversary, it gives us immense pride to be the healthcare Imaging partners for The Unity Run. Our country, the land of cultures and diversity for long has symbolised what we can achieve collectively. Ahead of the 75th Independence Day, we are creating a nation that is gearing up for a new cause i.e. healthy and wholesome. It is our constant commitment to introduce world-class technologies in the field of diagnostics and healthcare in India. With the run today, we are proud to be associated with fitness icon Milind Soman and create a movement towards healthy and fit India.” The run had been organised by the industry leaders to amplify the message of staying fit and culminated at the Statue of Unity where Milind Soman hoisted the national tricolour flag. After his run, he halted and visited the NM Medical Center, Mumbai, to display gratitude to frontline healthcare workers for their courage and commendable work during the peak of the COVID-19 wave, with an aim of further spreading the important message of staying fit and healthy during a time when the whole nation unites itself to defeat the novel Coronavirus. Addressing another growing threat of undetected preventable diseases, his next halt destination was at Fujifilm’s NURA Center in Bangalore. At the center, he underwent a full non-invasive screening with Fujifilm’s technologically innovative devices at NURA, shared his experience and highlighted the importance of screening and early detection, considering that lack of availability of better diagnostic resources has been one of the main reasons behind a number of deaths from preventable diseases.