Sony Launches Film Campaign

Sony has announced the World of Film campaign beginning on 2nd August 2021 and will run until the end of the year. Sony will be celebrating several filmmakers from a diverse range of backgrounds and across a wide range of genres. These include individual filmmakers to production houses crossing Asia Pacific.

Their films will be showcased alongside exclusive behind the scenes production footage starting August 2, 2021.

Sony is also hosting a filmmaking competition as part of the campaign. The competition began on August 2, 2021 and will run until the end of the year. In both the categories, fiction and non-fiction film videos are accepted for submission. The competition consists of two categories. (for participants residing in India).

The Open Category is free to enter and is open to anyone who submits their film/films shot with a Sony camera body while the College Category is open for participants undertaking a full-time course in audio visual content creation (Photography, Videography, Multimedia, UI, Mass Communication, Media and Filmmaking programmes).

All submissions must be submitted via the online form on the Sony Alpha website.

The special prize for winners of the Open category is a Sony ILCE-7S III camera and SEL2470Z lens and for the College category is Sony Cinema Line FX3 and SEL1635GM lens. The Regional winner will get a USD 10,000 cash under the Open category and USD 5,000 cash under the College category.

Winners will first be chosen on a local level before being judged regionally. The winners will be judged in January, 2022, while the regional winner will be judged in February, 2022.