Canon Celebrates World Photography Day

On the occasion of World Photography Day, Canon has announced #BehindTheShot campaign to celebrate the creativity and hard work of the photographers.

For the same, the brand showcased six photography experts who came together to reflect upon their most memorable shot. Through this film, Canon invited photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this journey with the brand. In addition to this, Canon also organised an online round table discussion where 7 photographers came on a common platform to discuss about their passion for photography, and further address audience queries. Furthermore, the brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand aims to acknowledge ‘nature’s timeless contribution to art and photography’. As part of the brand’s CSR efforts, Canon also conducted a photography workshop for 10 children from its adopted SOS Children’s Village in Faridabad, to foster the imaging culture amongst the youth. The session was undertaken by the company’s employees to educate children about photography as a profession and the basic skills required for the same in case they want to make it as a career.