Canon Hosts ‘Capture – The Heart of Action’ Event
Canon recently held an event at Taj, Bengaluru titled ‘Capture – The Heart of Action’. An exclusive affair, this ‘immersive’ hands-on experience event showcased Canon’s wide range of Mirrorless cameras, Cinema cameras and range of RF lenses with the spotlight on its latest EOS R͵ camera and irtual Reality Lens. Celebrity photographers Ankit Singh, Astro Mohan, Phillip Ross and Sachin Rai also attended the event.
C. Sukumaran, Director- Consumer System Products and Imaging Communication Business, Canon India said, “We are so delighted to have received participation from over 1400 professional photographers across cities in South India for ‘Capture’. As we envisioned the event to not only introduce our diverse offerings but also create immersive experiences, the interest from the intended audience has provided an impetus to our planning and strategising of such regional events across the country. The dedicated reallife zones paired with product briefing sessions really brought the event alive and allowed attendees to understand the nuances and limitless capabilities of our technology. At the spotlight were the EOS
R͵ and irtual Reality Lens i.e., RFͷ.2 mm f/2.8 L Dual Fisheye, which were introduced to the public for the first time and garnered maximum eyeballs. We look forward to the new year, wherein we take ‘Capture’ to the rest of the nation.”
The event recreated wedding rituals such as Haldi, alongside setting up demo zones of a ‘Mandap’ and a reception ceremony. Taking customer experiences into account, there was a sports zone where the customers got a chance to shoot professional Table Tennis players in action. A special zone was created for cinematographers where professional dancers were performing Salsa and
Tango. For professional content creators to create high quality VR content, a VR zone was set up as well.
For the safety of attendees, all Covid-19 protocols as per state regulations were reportedly adhered to at the event. It was mandatory for all attendees to carry double-vaccination proof and incase of single dose of vaccination, a negative RTPCR report taken within 72 hours.
Canon says that it plans to organise such experiences across India, with the next destinations spanning across North, West and East India in the beginning of 2022.