Canon Creates Mobile Workstation

Canon announced the launch of the Cinema Excellence Suite. This platform aims at showcasing the EOS R System Mirrorless cameras and Cinema

EOS camera’s entire production and post-production workflow experience directly to cinematographers, DOPs, filmmakers and production houses in Mumbai over a period of three months. This is the latest endeavour from Canon in line with their video first strategy for the camera business. Created in a mobile format to ensure mobility, the suite will house Canon’s Cinema EOS series and RF System cameras and lenses, along with display of accessories from Atomos and Sennheiser. To make the suite more experiential, there will be a shooting zone as well as a full-fledged post-production set-up with an aim to familiarise the audience with the entire production workflow. The Suite will be equipped with the latest EOS R System Mirrorless cameras that will include EOS R3, EOS R5, EOS R6 and EOS R along with RF lenses and EOS Cinema cameras such as EOS C500MKII, EOS C300 MKIII, EOS C70 and the latest EOS R5C. DOPs can also experience the Canon Sumire Prime and EF Cine lenses. Kickstarting its journey from Film City, the Cinema Excellence Suite will, reportedly, travel from point to point on a prefixed schedule, with stops including production houses, film studios and institutions with focussed curriculums around filmmaking.

C. Sukumaran, Senior Director-Consumer Systems Products and Imaging Communication Business, Canon India added “Filmmaking as an art drives our country and Mumbai is fondly referred to as the ‘city of dreams’ giving birth to some of the most widely beloved films. In the past few years, we have seen a massive increase in video content consumption, owing to the rise in digital content, streaming platforms and OTT production houses. In line with this phenomenon, we recently launched the EOS R5 C, which is a high-quality and high-performance hybrid cinema model. It brings to the table not only uncompromising video quality, but also unshakeable image quality. In order to further enable our supremely talented fraternity of filmmakers, we at Canon are proud to launch a unique platform like the Canon EOS Cinema Excellence Suite. The Suite houses the best of EOS R System Mirrorless cameras and Cinema EOS cameras and comes equipped with a shooting zone as well as a full-fledged postproduction set-up with an aim to familiarise the audience with the entire production workflow.” Padma Shri Santosh Sivan, director, cinematographer and filmmaker and Canon’s Cinema EOS Ambassador said, “I take great pride in being a Canon Cinema EOS Ambassador and ever so more today considering the launch of this exclusive mobile platform dedicated to cinema enthusiasts. While we as cinematographers have access to a wide range of products in today’s world, the Canon Cinema Excellence Suite takes the experience of choosing the right imaging products a notch above. It is a very intriguing format in the form of a vehicle housing products and accessories, shooting zones and a full-fledged postproduction setup. I look forward to being a part of more such unique activations with Canon that enable filmmakers to make their art finer with superior imaging technology.”