Fujifilm Launches Allin-One Website
Fujifilm India has announced a one-stop-shop solution for all photography enthusiasts with its new direct-to-consumer website. The website aims to provide consumers with a comprehensive and streamlined browsing experience by providing product information and availability, ambassadors, and the most recent firmware updates for consumers. Photography enthusiasts will also be able to view and register for workshops through the website.
With its new website, the brand aims to provide a high-end user experience with clear and consistent navigation options to help users purchase a diverse range of Fujifilm products directly from the website - ranging from the X series to the GFX series and have them delivered across India within seven business days. The website will update consumers with exclusive offers and merchandising as well as be the knowledge hub for the primary information related to Fujifilm imaging electronic products.
The website can be accessed at https://fujifilmxindia.com
Canon has released the RF 24 mm f/1.8 Macro IS STM and RF 15-30 mm F4.5-6.3 IS STM lenses for EOS R range of mirrorless cameras. These two lenses complement and complete the line-up of affordable RF lenses. With the addition of these two lenses, the RF lens line-up now has 30 lenses.
The RF 24 mm f/1.8 Macro IS STM completes the affordable range of RF prime lenses, which now covers 16mm, 24mm, 35mm, 50mm and 85mm focal lengths. Similarly, RF15-30 mm f/4.5-6.3 IS STM now completes the affordable zoom lenses line-up, covering from 15mm to 400mm focal lengths.
The RF 24 mm f/1.8 lens is identical to the popular RF 35mm f/1.8 IS STM lens in size, making it great for travel and landscape photography or as an everyday lens. When mounted on an APS-C body, the focal length becomes 38 mm. At f/1.8, the lens creates beautiful bokeh. With a minimum focusing distance of only 0.14m, it can achieve up to 0.5x magnification. The lens offers Optical image Stabilisation of up to 5 stops and can go up to 6.5 stops when coupled with a compatible camera body with in-body IS.
Coupled with the silent Stepping Motor (STM), the RF 24 mm f/1.8 Macro IS STM is perfect for videos. Vloggers who often use a small tripod or selfie stick will appreciate its light weight and compact size. Weighing approximately 390g, its small size makes it great for those who travel.
At 15mm, the RF 15-30 mm f/4.5-6.3 IS STM covers a view much wider than any standard kit lens, allowing users to include the atmosphere or environment along with the subject, especially in small rooms or tight spaces where backing up is not possible. The wider 15mm end is also great for interior shots and breath-taking landscape shots. At the 30mm zoom telephoto end, users can capture images utilising a natural angle of view and perspective that is closer to the human eye. When mounted on an APS-C EOS R camera, the lens has a very versatile 24-48 mm zoom range.
The RF 24 mm f/1.8 Macro IS STM retails at Rs. 58,495, while the RF 15-30 mm f/4.5-6.3 IS STM carries a price tag of Rs. 52,495.