Sony Alpha 7 IV

EISA Full-Frame Camera 2022-2023

This full-frame mirrorless camera features significant improvements over its predecessor, the Alpha 7 III, in almost all areas. The new 33-million-pixel BSI CMOS Exmor R sensor and the latest BIONZ XR processor ensure brilliant image quality, while its articulating touchscreen makes it easier to work with, especially for filmmakers and vloggers. The continuous shooting mode enables very long bursts at 10fps, while the fast and reliable autofocus with real-time tracking detects the eyes of people and animals. In terms of video, the Alpha 7 IV can shoot UHD 4K/30p from the full width of the sensor, or 4K/60p recording in Super 35mm mode. It also offers a variety of codec and picture profiles including the renowned S-Cinetone for a rich cinematic look.