Sony Partners With PTI

Sony India has announced a new partnership with Press Trust of India (PTI), India’s largest independent news agency, as part of which PTI will make Sony India its exclusive digital imaging solution supplier for their news photographers and video journalists across the country. As part of this collaboration, Sony India will also provide product service support and training to PTI photo and video journalists.

“We are pleased to announce this collaboration with PTI, an organization with such a vast reach in the country,” said Sunil Nayyar, Managing Director of Sony India. “PTI is a highly trusted news source in the country, and it is such an honour for us to be collaborating with them, to be supporting PTI who delivers top-class photo and video for news across the globe”. Vijay Joshi, the Chief Executive Officer of PTI said, “We are excited with the opportunity this holds as our photo-journalists will be able to seamlessly work in tandem with their video colleagues, thanks to the common technology solution the Sony system offers.”

Once the transition is complete, all the journalists at PTI will be equipped with Sony’s latest cameras and lenses. This will allow all the journalists at the news agency to seamlessly collaborate and tell the stories that matter regardless of the medium.